MSLGroup launches global Crisis Network

MSLGroup, Publicis Groupe’s flagship specialty communications and engagement company, has launched a global Crisis Network of 50+ experts to advise, guide and support clients in troubled times. Connected to each other by a proprietary real-time platform, the network is devised to help business leaders prepare for a “new normal”: today’s fundamental reset in dynamics between individuals, influencers and institutions around trust, power, risk and crisis.

Alongside 24x7 access to the platform, the crisis experts are also able to leverage the network’s crisis planning framework and crisis simulation workshop – to help clients plan for and respond to crisis situations effectively.

Pascal Beucler, Chief Strategy Officer, MSLGroup, commented, “Today, business leaders must master the three key interplays shaping crisis in the “new normal”: the interplay between mainstream media and social media, the interplay between local and global dynamics, and the interplay between crisis planning and response. MSLGroup’s Crisis Network is a one-stop shop to help guide companies and institutions to do just that.”

Marking the Crisis Network launch, the team has also published its first report, an e-book titled ‘When Every Crisis is Global, Social and Viral’.

Section one explores how social media is changing trust, power, risk and crisis. The second section outlines how corporations can leverage social media to manage risk and reputation. The team of experts then take a look at how social media can play a role at each stage in the crisis curve, describe the art and science of crisis simulation, recommend engaging third party influencers in crisis planning, share lessons from managing the global Crisis Command Center for BP, provide a playbook for handling a crisis on Facebook and end with tips and tricks on crisis management.