Track2media ties up with Australian Heusler PR; gets footprint in 10 countries

Track2media Consulting, a Delhi-based communication consulting agency, has tied up with Sydney-based Australian agency, Heusler PR, to expand its operations in the international market. As per the agreement, the two agencies will share clients, logistics and resources in the operational locations of the other agency. Both the agencies will also use the partners’ respective offices as their operational office in the given geographical location.

Confirming the tie-up Ravi Sinha, CEO, Track2media Consulting, said, “It is part of our consolidation initiative, since we are now poised to explore the international market and offer our expertise to the top-end clients. This tie-up expands our footprint in around 10 countries, sets up new networks through them, and since many companies from these countries have proposed to set up base in the Indian market, we expect some good oversees business through them.”

Heusler PR has got international footprint in eight locations other than the Sydney-based headquarters. They have clients and offices in London, Paris, Madrid, Berlin, New York, Singapore, Hong Kong and Wellington.

Elizabeth Heusler, Managing Director, Heusler PR, said, “Indian businesses operate in a different cultural context and hence, here we were on the lookout for an agency that is not just good in tactical delivery of the project, but also gives us an insight into the complex Indian market. Incidentally, a brief project with Track2media made us realise how resourceful they are in this part of the world and then we offered them to join hands.”

Track2media Consulting was incorporated in the year 2008 and has got pan-India presence, besides an affiliate in the Middle East. The two agencies have agreed to pool in their resources in terms of strategy exchange and marketing insights as well.