Triton Communications assigned creative mandate for AB Jewels
Triton Communications (Ahmedabad) has won the creative duties of AB Jewels. The incumbent agency was Ochre Revival. Sources estimate the size of the business to be Rs 5 crore.
Triton Communications (Ahmedabad) has won the creative duties of AB Jewels. The incumbent agency was Ochre Revival. Sources estimate the size of the business to be Rs 5 crore.
AB Jewels has been in the jewellery business in Gujarat since 1950. Started at Ratanpol as Arvindbhai Bechardas Jewellers, AB Jewels is a full-fledged jewellery mall for diamond, gold and silver jewellery, located at Shivranjani Cross Roads, Ahmedabad. The AB Jewels team is led by entrepreneur Manoj Soni and his younger brother Vijay Soni, under guidance of their father Arvindbhai Soni.
Giving the communications mandate to Triton, Soni said, “We at AB Jewels feel great pride in having teamed up with Triton Communications for achieving our goals and creating a strong brand. The width of the perspective and the length of the creativity showcased by the agency were incredible. We wish to convert our vision into a reality and succeed not just in terms of business, but in making AB Jewels a national brand of repute.”
Mahesh Manjawala, Executive Director, Triton Ahmedabad, said, “AB Jewels has given us the complete responsibility and freedom to work on the brand. The brand ‘AB Jewels’ has already created a strong mind space in the target group and the challenge is now to enhance it further.”
