H2 is very exciting for mobile phone business: Nipun Marya, iQOO
Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more
Redefining its brand value of ‘questing for more’, iQOO, the smartphone brand of the Vivo group, has launched #MyQuestStory campaign film, directed by filmmaker Shoojit Sircar.
Sricar brings his storytelling magic to this short yet powerful 3-minute film, which features an inspiring message by content creator and actor Bhuvan Bam. The film features Babla Kochar (as the father), Anubha Fatehpuria (as the mother), Yogendra Singh (as Rohan, the elder brother), Aditya (as the younger brother), and Ebong Ipsita (as the house help). It promises to be both entertaining and inspiring, bringing to life a story of passion, resilience, and unwavering determination. The film embodies iQOO’s core brand value of ‘I Quest On and On’ encouraging viewers to embrace their quest for greatness despite the obstacles they face. Additionally, iQOO also released a The Quest Report with insights from 7 countries including India, UK, and USA and 6,700 Questers respondents (age 20-24).
