11 categories and 45 brands are new advertisers in IPL's first 7 games
According to TAM advertising report on IPL 16, the eCommerce-gaming category is the top spender as last year
The eCommerce-gaming category continues to be the top spender on TV during IPL 16 as it was for IPL 15, shows TAM advertising report on IPL 16.
According to the report, during the first seven matches, the top five categories had three categories from 'F&B' as compared to four categories from the 'E-commerce' sector in IPL 15.
Also, the top five categories together had more than 55% share of ad volume in IPL 16, and two out of the top five categories were common between IPL 15 and 16.
Moreover, the top five advertisers contributed nearly 40% share of ad volumes during the seven matches of this season. Sporta Technologies ad K P Pan Foods were the only common advertisers among the top five during both seasons.
Bharti Airtel, Coca Cola and Vishnu Packaging were the other advertisers in the top five during IPL 16. The report also stated that 11 new categories and 45 new brands have advertised in the seven matches of IPL 16, compared to the same number of matches in IPL 15.
Among the new categories, the majority of the E-commerce categories didn't advertise in IPL 16 as compared to IPL 15. Among the 45 new brands, 'Airtel 5G Plus' topped the list followed by 'Vivo V27 Series'. Parle Platina Hide & Seek Black Bourbon, Joy Hello Sun Sunblock Anti-Tan Lotion and Thumbs Up Charged were the other new brands in the list.
The report also shows that the number of categories, advertisers and brands have dropped in IPL 16 compared to the same number of matches last year. In the first seven matches this year, over 25 categories, 35 advertisers and over 60 brands have advertised.
