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Rakesh Malhotra, Founder, Livguard tells us how the company has taken the onus to educate consumers about usage of solar and e-mobility
e4m Staff Dec 24, 2024 10:58 AM
After Naveen Tewari of InMobi & Glance and Prasanth Kumar of GroupM, who will take home the title of e4m Influencer of the Year 2023? Read all about the nominees!
e4m Staff Nov 25, 2024 11:04 AM
These platforms are unlikely to see a drop in customer base as they have altered user behaviour permanently. Hence, advertiser loss is also unlikely, say experts
Sohini Ganguly Jul 17, 2024 8:53 AM
In the recent past, Elon Musk’s contentious statements about advertisers and his prolonged tussle with big brands who baulked at his version of X have provided endless fodder to newspapers
e4m Desk Jun 28, 2024 10:42 AM
According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move
Aditi Gupta Jun 20, 2024 9:01 AM
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big events like T20
Chehneet Kaur & Sohini Ganguly Jun 18, 2024 9:15 AM
In a letter to MIB secy Sanjay Jaju, ISA members raised concerns about security, technical snags and ambiguity related to the process of submitting self-declaration certificates
e4m Staff Jun 13, 2024 2:58 PM
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
Kanchan Srivastava Jun 6, 2024 8:47 AM
No ad will be now permitted to run on TV, print or the internet without a valid Self-Declaration Certificate on or after June 18, 2024
While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and do get corrected in a few weeks
Sohini Ganguly Apr 17, 2024 8:41 AM
The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially seek compensation
Kanchan Srivastava Apr 3, 2024 8:15 AM
Industry players say Addressable TV has an audience in the metros and non-metros, and has an edge in advertising due to the personalised content and real-time data insights
Chehneet Kaur Mar 20, 2024 9:02 AM
With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself for a change in advertising technology
Anjana Naskar Mar 4, 2024 8:54 AM
The program will help enhance traditional advertising spots for streaming audiences
e4m Staff Jan 13, 2024 11:33 AM
While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared industry leaders
Kanchan Srivastava Jan 8, 2024 8:21 AM
The English daily Free Press Journal or FPJ placed a front-page ad on January 1, hinting at an alleged age-old industry practice of including numbers of unsold copies to inflate circulation figures
Kanchan Srivastava Jan 3, 2024 8:20 AM
During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer marketing and creator economy, share experts
Kanchan Srivastava Dec 21, 2023 8:31 AM
With the rise of a new breed of environmentally conscious consumers, brands have been indulging in 'greenwashing.' In the light of this, ASCI's new guidelines are the need of the hour, say experts
Tanzila Shaikh Nov 21, 2023 9:10 AM
As per Kantar’s ‘Communicating with Rural Bharat’ report, 69% advertisers said they plan for rural markets separately
e4m Staff Oct 17, 2023 12:34 PM
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts with broadcasters, say experts
Nilanjana Basu Oct 17, 2023 8:56 AM
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research
Kanchan Srivastava Oct 12, 2023 8:23 AM
Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in transforming the way ads are being bought
Shantanu David Oct 3, 2023 8:42 AM
As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q1 FY24. Veterans from the industry share the cause & effect of the situation
Chehneet Kaur Sep 15, 2023 8:33 AM
While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is still promising for the apps
Nilanjana Basu Aug 31, 2023 8:15 AM
The award recognizes and celebrates the exemplary work done by brands in the digital media ecosystem
exchange4media Staff Aug 10, 2023 9:25 PM
The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the entire agency turnover
Naziya Alvi Rahman & Sonam Saini Aug 4, 2023 9:03 AM
The sub-committees will address issues including cross-screen measurement, ad fraud, and viewability
exchange4media Staff Aug 3, 2023 5:43 PM
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
Kanchan Srivastava Aug 3, 2023 9:29 AM
Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good bet for marketers, say industry players
Sonam Saini & Aditi Gupta Jul 6, 2023 9:01 AM
An entirely new way of creating and consuming branded content and advertising is in the making, share industry heads
Shantanu David Jun 26, 2023 8:53 AM
The solution offers brands with critical tools that they need to serve ads on top-performing inventory
exchange4media Staff Jun 20, 2023 12:13 PM
JioCinema has claimed that it has received 1300 Cr. video views in the first five weeks of the tournament, and more than 60 minutes average user time spent per match
exchange4media Staff May 22, 2023 7:35 PM
While this space allows advertisers to create personalized and targeted ads, publishers are able to offer consumers a seamless shopping experience
Shantanu David Apr 27, 2023 8:34 AM
The Managing Director and CEO of India TV speaks to e4m on the evolution of the Connected TV space, the creation of new revenue streams and how advertisers can maximise ad exposure on this medium
Tanzila Shaikh Apr 10, 2023 8:50 AM
According to TAM advertising report on IPL 16, the eCommerce-gaming category is the top spender as last year
exchange4media Staff Apr 8, 2023 12:02 PM
e4m TechTalk series: In the second part of our companion piece on AI, industry experts evaluate the pros
Shantanu David Apr 6, 2023 8:14 AM
Apte will now be the lead for the ISA media forum while Ankit Desai will continue to be the co-chair
exchange4media Staff Mar 9, 2023 5:43 PM
Advertisers will want to use the metaverse for reaching out to the Gen Z and millennials; creating a truly immersive space can be a game-changer, say industry players
Shantanu David Feb 22, 2023 8:33 AM
According to industry observers, brands opt for Valentines’ Day campaign to enjoy higher recall and build consumer connect
Shantanu David Feb 15, 2023 10:58 AM
During the Q3FY23 earnings call, Agarwal, DB Corp’s Non-Executive Director, shared that advertisers across the board are choosing Print for satisfactory returns on ad spends
exchange4media Staff Feb 9, 2023 8:03 AM
Advertorial: With free streaming, the viewership of the game is set to reach never-seen-before levels
NATIVE CONTENT Feb 8, 2023 2:29 PM
The CEO has posted about the last months being tough due to the struggle to keep Twitter from going bankrupt
exchange4media Staff Feb 6, 2023 12:43 PM
Industry heads opine that to get advertisers back on board, Twitter needs to work on its advertising services, bring stability in decision-making and perhaps a new leader
Shantanu David Feb 6, 2023 8:15 AM
The insurance company won 3 gold, 1 silver and 1 bronze metals for its impressive content marketing campaigns across categories
exchange4media Staff Jan 25, 2023 10:45 AM
This is being seen as an attempt to get advertisers back on the platform
exchange4media Staff Jan 16, 2023 8:57 AM
Industry experts are unanimous that Google’s new tool will present enormous opportunities for advertisers
Shantanu David Dec 21, 2022 8:52 AM
As per reports, Twitter representative is likely to rope in content moderators
exchange4media Staff Dec 9, 2022 8:33 AM
Experts say GEC and sports genres have taken a bigger hit than others since new-age advertisers were heavy buyers of reality shows and sports
exchange4media Staff Dec 5, 2022 8:55 AM
