‘38% more TV advertisers in first 31 matches of IPL this year'
Number of advertisers for the first 31 matches crossed 65 this time. It was close to 45 during the last IPL
Television advertising for IPL 17 experienced a 9% increase in ad volumes per channel compared to IPL 16 during the first 31 matches played, according to a TAM Sport report.
The report states that during IPL 17, the count of categories and advertisers in first 31 matches increased by 59% and 38% respectively compared to IPL 16. Number of advertisers for the first 31 matches crossed 65 this time while it was over 45 during the last IPL.
The top five categories present in IPL 17 together covered 48% share of ad volumes with Ecom-Gaming leading the list with 18% share.
Among top 5 categories, Ecom-Gaming and Pan Masala were the common categories in IPL 17 and IPL 16. Two of the top five categories in IPL 17 belonged to the F&B sector.
Sporta Technologies clinched the top position among advertisers in 16 matches, while Parle Products emerged as the leading advertiser in 15 matches during IPL 17.
Together, the top advertisers added more than 37% share of ad volumes in IPL 17.
Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present among top 5 of IPL 17 & IPL 16.
In the 31 matches of IPL 17, there were 37 new categories and 94 new brands present compared to the same number of matches in IPL 16.
Among the top five new categories in IPL 17, two belonged to the e-commerce sector.
Parle Food Products and ‘Groww’ secured 1st and 2nd positions among the 94 new brands present in IPL 17.
The top five categories which were present during the last season of IPL but not this season were biscuits, cell phone service, tyres, moisturising lotions and luggage.
