Adfactors PR, Value360 Communications, Godrej big winners at IPRCCA 2016
In all, 41 metals were given away, including 16 Gold metals, 15 Silver metals and 10 Bronze metals alongwith 6 special awards as exchange4media recognized the contribution and success of the PR industry.
The winners of exchange4media’s PR and corporate communications Awards, IPRCCA, were announced today in New Delhi.
The India PR & Corporate Communications Awards 2016 are the most extensive and exhaustive awards to recognize the contribution and success of the PR industry. With 4 categories and 22 sub categories, e4m IPRCCA 2016 is the path breaking initiative to salute and recognise the contribution of PR consultancies and corporate communications.
Value360 Communications Pvt Ltd was awarded the Specialist Consultancy of the Year while Adfactors PR won the PR Consultancy of the Year. The Godrej Corporate Communications team won the In-house Team of the Year, also winning one Gold metal.
In all, 41 metals were given away, including 16 Gold metals, 15 Silver metals and 10 Bronze metals. Adfactors PR took away the most metals with 1 Gold metal, 3 Silver metals and 4 Bronze metals. Genesis Burson Marsteller ended the night with 3 Gold metals, 1 Silver metal and 1 Bronze metal. Dainik Bhaskar’s internal communications team won 2 Gold metals while Viacom18’s internal communications team won 2 Gold metals and 1 Silver.
Other Gold winners included Housing.com for its “Rise of the Phoenix” campaign, S.P.A.G for ‘Time to Un'burden' - Commitment to reduce the NCD burden in India through a multi-sectoral approach’ for Partnership to Fight Chronic Diseases, ARM Digital Media Pvt. Ltd. for “A hilarious attempt by TE-A-ME to "Purify" Donald Trump” for TE-A-ME, 20:20 MSL for Saffolalife’s “Saffolalife Walk together to #protectherheart”, Value360 Communications for Paytm’s “Building a National Leader - Vijay Shekhar Sharma”, Golinopinion for Lifebuoy's "Help a Child Reach 5" and Text 100 for Telenor’s Webwise Programme.
Apart from these awards, IPRCCA 2016 also honoured individuals and PR agencies for their work during the year. These included Mukesh Kharbanda of Fuzion PR who was awarded the Young PR Professional of the Year. The PR Professional of the Year went to Adfactors PR’s Hemant Batra. Rajesh Chaturvedi, Chairman of Adfactors PR, was honoured with the Lifetime Achivement Award.
The complete list of winners can be seen below:
| 1. CAMPAIGN | ||||
| 101. Issues Management or Crisis Management | ||||
| S.NO. | Entry Name | Brand | Entrant Company | Metals |
| 1 | Marketing Campaign leads to 'Anti-National' tag | A Survival Saga | Malabar Gold & Diamonds | ResPublica Consulting | Bronze |
| 2 | Air India Brand Building & Crisis Management: A Real 24x7 story | Air India | Perfect Relations | Silver |
| 3 | Rise of the Phoenix | Housing.com | Housing.com | Gold |
| 102. Public Affairs | ||||
| S.NO. | Entry Name | Brand | Entrant Company | Metals |
| 1 | Listing of Stock Exchanges in India | Consortium of Global Private Equity Firms | Integral PR | Bronze |
| 2 | Daughters of Mother India | Vibha Bakshi | Weber Shandwick | Silver |
| 3 | Time to Un'burden' - Commitment to reduce the NCD burden in India through a multi-sectoral approach. | Partnership to Fight Chronic Diseases | S.P.A.G. | Gold |
| 103. Most innovative Use of Social Media | ||||
| S.NO. | Entry Name | Brand | Entrant Company | Metals |
| 1 | BBLUNT's #DirtyLittleSecret Dry Shampoo campaign | BBLUNT | Godrej Consumer Products | Bronze |
| 2 | 6E Appsters | Indigo Airlines | Genesis Burson Marsteller | Silver |
| 3 | A hilarious attempt by TE-A-ME to "Purify" Donald Trump | TE-A-ME | ARM Digital Media Pvt Ltd | Gold |
| 104. Integrated Campaign | ||||
| S.NO. | Entry Name | Brand | Entrant Company | Metals |
| 1 | Saffolalife Walk together to #protectherheart | Saffolalife | 20:20 MSL | Bronze |
| 2 | Edelweiss Olympic Campaign | Edelweiss Group | Edelweiss Financial Services | Silver |
| 3 | The Story of A Roaring Revival | Make In India Week | Genesis Burson Marsteller | Gold |
| 105 A. Continuous Campaign { Metro Only} | ||||
| S.NO. | Entry Name | Brand | Entrant Company | Metals |
| 1 | Reinventing the Future | Aditya Birla Group | Aditya Birla Group | Silver |
| 2 | Saffolalife Walk together to #protectherheart | Saffolalife | 20:20 MSL | Gold |
| 105 B. Continuous Campaign {Beyond Metro} | ||||
| S.NO. | Entry Name | Brand | Entrant Company | Metals |
| 1 | Mitti Ke Ganesh | Dainik Bhaskar | Dainik Bhaskar | Gold |
| 2. PRODUCT & PROMOTION | ||||
| 201. Entertainment, Education, Sports and Llifestyle Sector | ||||
| S.NO. | Entry Name | Brand | Entrant Company | Metals |
| 1 | Drawing Cheers for Premier Futsal | Premier Futsal | Adfactors PR | Bronze |
| 2 | Showing the finger to taboos about sex in India's MTV Big F | MTV India | Viacom18 Media Pvt Ltd | Silver |
| 3 | Budhia Singh was Born To Run; What were you Born to do? | Viacom18 Motion Pictures | Viacom18 Media Pvt Ltd | Gold |
| 202. Healthcare \ Healthcare Providers | ||||
| S.NO. | Entry Name | Brand | Entrant Company | Metals |
| 1 | Cochlear India - Joy of hearing | Cochlear India | Adfactors PR | Silver |
| 203. Financial Services Sector | ||||
| S.NO. | Entry Name | Brand | Entrant Company | Metals |
| 1 | Getting Pockets in every Pocket | ICICI Bank | Adfactors PR | Silver |
| 2 | Early Starters Initiative - Aviva India's wake-up call to young parents | Aviva India | Adfactors PR | Gold |
| 204. Technology | ||||
| S.NO. | Entry Name | Brand | Entrant Company | Metals |
| 1 | India Embraces The Mighty Lenovo ZUK Z1 | Lenovo ZUK Z1 | Zeno Communications India Private Limited | Bronze |
| 2 | Paytm Karo | Paytm | Value 360 Communications | Silver |
| 3 | Yu Play God | Yu | Genesis Burson Marsteller | Gold |
| 205 A. Best use of PR by a Brand {Metro Only} | ||||
| S.NO. | Entry Name | Brand | Entrant Company | Metals |
| 1 | Getting Pockets in every Pocket | ICICI Bank | Adfactors PR | Bronze |
| 2 | The return of Summer Funventures at Starbucks | Starbucks India | GolinOpinion | Silver |
| 3 | Lifebuoy's "Help a Child Reach 5" | Lifebuoy | GolinOpinion | Gold |
| 206. Best Celebrity PR or PR used for Individual Image Perception | ||||
| S.NO. | Entry Name | Brand | Entrant Company | Metals |
| 1 | Protecting Every Child | Kailash Satyarthi Children's Foundation | Adfactors PR | Silver |
| 2 | Building a National Leader - Vijay Shekhar Sharma | Paytm | Value 360 Communications | Gold |
| 3. CORPORATE & PUBLIC | ||||
| 301. Public Sector | ||||
| S.NO. | Entry Name | Brand | Entrant Company | Metals |
| 1 | The Story of A Roaring Revival | Make In India Week | Genesis Burson Marsteller | Bronze |
| 2 | IT's MY BUS | IT's MY BUS | KSRTC | Silver |
| 3 | One Shot Against Seven Deadly Diseases | Mission Indradhanush | Genesis Burson Marsteller | Gold |
| 302 A. CSR & Not-for-Profit { Metro Only} | ||||
| S.NO. | Entry Name | Brand | Entrant Company | Metals |
| 1 | Ride to safety | ICICI Lombard General Insurance company Ltd | Adfactors PR | Bronze |
| 2 | Daughters of Mother India | Vibha Bakshi | Weber Shandwick | Silver |
| 3 | Telenor Webwise Programme | Telenor India | Text 100 | Gold |
| 302 B. CSR & Not-for-Profit {Beyond Metro} | ||||
| S.NO. | Entry Name | Brand | Entrant Company | Metals |
| 1 | Jal Satyagraha | Dainik Bhaskar | Dainik Bhaskar | Gold |
| 303. Internal Communications | ||||
| S.NO. | Entry Name | Brand | Entrant Company | Metals |
| 1 | PRAKRUTHI | PRAKRUTHI | KSRTC | Silver |
| 2 | Big Belly- Feasting On Ideas that Innovate | Viacom18 | Viacom18 Media Pvt Ltd | Gold |
| 304. Best use of PR by a Corporate | ||||
| S.NO. | Entry Name | Brand | Entrant Company | Metals |
| 1 | Fevicol-Bringing dignity into the lives of carpenters | Fevicol | Adfactors PR | Bronze |
| 2 | Payment Matlab Paytm | Paytm | Value 360 Communications | Silver |
| 3 | Building a future ready reputation- The Godrej Way! | Godrej Group | Godrej Group | Gold |
| 4. PEOPLE & CONSULTANCIES | ||||
| 402. Specialist Consultancy of the Year | ||||
| Value360 Communications | Gold | |||
| 403. Young PR Professional of the Year | ||||
| Mukesh Kharbanda, Fuzion PR | Gold | |||
| 404. In-House Team of the Year | ||||
| Godrej Corporate Communications Team | Gold | |||
| 405. PR Professional of the Year | ||||
| Hemant Batra, Adfactors PR | Gold | |||
| 406. PR Consultancy of the Year | ||||
| Adfactors PR | Gold | |||
| 407. Lifetime Achivement Award | ||||
| Rajesh Chaturvedi , Adfactors PR | Gold | |||
