Anushka Sen leads Lotus Herbals' digital film for White Glow 3
The campaign with Sen will play out on her social media channels to attract maximum visibility
Natural beauty care company Lotus Herbals has launched a social media campaign with influencer Anushka Sen for its White Glow 3 in 1 Deep Cleansing Facial Foam. As the face for Lotus White Glow, Anushka will feature in a high-Voltage DVC which will run across social media platforms that include Instagram, Facebook and YouTube.
The new DVC is a film that targets the GenZ audience and its communication is fresh in terms of style and messaging. The film is dynamic, with the frameshifting between Anushka Sen in her bedroom, lounging in a swimming pool and at a formal event in a snazzy dress.
Commenting on the new campaign, Nitin Passi, Chairman and Managing Director, Lotus Herbals, says, “We are excited about our new campaign with Anushka Sen who resonates with digitally savvy GenZ consumers, thanks to her popularity and large fan base. The White Glow deep cleansing face wash is a perfect blend of nature and science, which offers an effective cleansing experience without compromising the skin’s natural moisture balance. Lotus White Glow 3 in 1 Face Wash is your perfect ally for maintaining a clear, glowing complexion, every day.”
Actor Anushka Sen, further adds, “I'm thrilled to be associated with Lotus Herbals White Glow and their amazing 3 in 1 Facial Foam. This face wash is a total game-changer as it helps reduce dark spots and tan, deeply cleanses, and gives your skin that amazing glow without drying it out. Make it a part of your skin care regime and see the magic.”
The campaign with Sen will play out on her social media channels to attract maximum visibility. Through this campaign, she will reach out to her audience of over 45 million followers. To create maximum buzz for this hi-decibel campaign, Lotus Herbals will also engage over a thousand nano and micro influencers to spread the word on the White Glow 3in 1 facial foam. The campaign will also play out on the brand’s social media channels such as Facebook, Instagram and YouTube. In addition, Lotus Herbals will promote the campaign through In-store branding and POP which will include banners, danglers, table-tops and posters across Retail channels.
