Dabur's Q1FY25 ad spends up 15%

Dabur India has released its financials for the quarter ended June 30, 2024. The company has announced a 7% growth in consolidated revenue for the first quarter of 2024-25 to Rs 3,349 Crore, driven by steady growth across all key business verticals.

Dabur’s media spends grew by 15.4% during the quarter in the Consolidated business. The company reported ad spends of Rs 235.89 crore, up from Rs 204.34 crore for the same period last year. The ad spends for this quarter reflect a Quarter-on-Quarter increase of 28.5% as it spent Rs 183.65 crore for the quarter ended March 31, 2024.

“The investments we have been making allowed us to drive demand during the quarter with key verticals like Health Supplements, Digestives, Shampoos, Toothpaste, Home Care and Beverages. The India Business saw our key brands and products report market share gains across 95% of the portfolio,” the company said.

“It's been a good start to the new financial year as we drove sequential recovery in volume growth, driven by rural markets, to report industry-leading performance across our key verticals. This allowed us to plough higher investments behind our brands to drive market expansion and sustain our growth momentum,” Dabur India chief executive officer Mohit Malhotra said.

“Through disciplined execution of our go-to-market strategy, we continued to capitalise on our brand strength and deepen engagement with our consumers. Our focussed approach towards expanding our rural footprint to over 1.22 lakh villages reaped rich dividend as rural demand outpaced urban demand by 350 bps during the quarter. To cater to this wider network, we have expanded our product basket with the launch of newer affordable and rural-specific pack bundles across categories, besides investing in consumer activations in the hinterland to establish a better connect with our consumers,” Malhotra added.