zomato
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Check out the festive hits and misses reviewed by IMPACT Magazine

e4m Staff Nov 29, 2024 1:31 PM

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This 360-degree campaign by Zomato will be amplified across movies, OOH, mall branding, bags and Metro wrap

e4m Staff Sep 7, 2024 8:04 AM

Paytm Zomato?blur=25

The ticketing facilties will be available on the Paytm app during a transition period of up to 12 months

e4m Staff Aug 22, 2024 7:45 AM

Zomato Deepinder Goyal AI food?blur=25

Zomato founder and CEO Deepinder Goyal announced that the company will actively remove such images from restaurant menus, following a surge in customer complaints

e4m Staff Aug 19, 2024 9:09 AM

Friendship Day Bhuvan Bam Zomato?blur=25

The campaign 'Friendship Ki Band' allows users to create videos for friends, highlighting quirks and traits that make their friendship special

e4m Staff Aug 3, 2024 9:29 AM

swiggy zomato?blur=25

The two complaints were initiated by the council on a suo moto basis where the operators were found to jack up food prices during the final billing process

Payal Gwalani Aug 1, 2024 9:16 AM

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These platforms are unlikely to see a drop in customer base as they have altered user behaviour permanently. Hence, advertiser loss is also unlikely, say experts

Sohini Ganguly Jul 17, 2024 8:53 AM

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While comic Samay Raina ‘barbequed’ Zomato in his post, the food delivery platform has also come up with cheeky print ads to celebrate the occasion

e4m Staff Jul 10, 2024 12:42 PM

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Faceless marketing democratises brand building and creates a more even playing field, share industry watchers

Shantanu David Jul 3, 2024 9:10 AM

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Netizens pointed out that it's better to shut down services if the company cared about riders' wellbeing during the heatwave

e4m Desk Jun 3, 2024 6:08 PM

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Unveils a new brand film celebrating India’s love for cricket and food

e4m Staff Jun 2, 2024 10:00 AM

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Some standout campaigns by brands that celebrated the different hues of motherhood

e4m Desk May 11, 2024 8:41 AM

Johnny Lever, Arpit Bala, Beer Biceps zomato?blur=25

The digital ad by Zomato has the sole aim of ensuring no one forgets Mother's Day this year which falls on 12 May

e4m Desk May 9, 2024 12:26 PM

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The ads feature Ranveer Singh, Cheteshwar Pujara and Samantha Prabhu

e4m Staff Apr 15, 2024 2:44 PM

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Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises they hold for brands

Chehneet Kaur Apr 12, 2024 8:31 AM

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In an update on X, Zomato said, the veg-only feature will go live next week

e4m Staff Mar 22, 2024 10:33 AM

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It's perhaps not wrong to cater to the needs of India's formidable vegetarian consumer base; however, it's equally important to acknowledge the human repercussions in any business move, say experts

Tanzila Shaikh & Sandhya Raghavan Mar 21, 2024 9:25 AM

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Following a backlash, in a post on X, Zomato CEO Deepinder Goyal said to avoid discrimination its delivery partners will only be sporting red uniforms as earlier

e4m Staff Mar 20, 2024 10:04 AM

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If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts

Sohini Ganguly Mar 11, 2024 8:51 AM

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This collaboration between marks a significant step towards revolutionizing the movie-watching experience

e4m Staff Mar 8, 2024 12:25 AM

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The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24

Sohini Ganguly Feb 8, 2024 7:21 PM

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Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their audience, say experts

Shantanu David Jan 30, 2024 8:39 AM

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Zomato brought a smile on everyone’s faces as it took over the PSA system in the Mumbai Metro recently

e4m Staff Jan 22, 2024 5:35 PM

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The Zomato campaign shows the relationship between a grandmother and her teenage granddaughter who comes home to celebrate the festival

e4m Staff Jan 13, 2024 3:30 PM

controversial ads of 2023?blur=25

From Bharat Matrimony to Bud Light, here are some of the most controversial ads and campaigns of 2023

e4m Staff Dec 29, 2023 4:43 PM

Best christmas ads 2023?blur=25

From Apollo to Swiggy, here are some of the most impactful campaigns that spread Christmas cheer in 2023

NATIVE CONTENT Dec 28, 2023 1:18 PM

Best Christmas ads 2023?blur=25

The overarching themes for brands this year were kindness, togetherness and love

e4m Staff Dec 23, 2023 3:29 PM

Zomato Christmas Ad Campaign?blur=25

In this Christmas campaign, Zomato showcases the reactions of grown-ups and kids alike when the news of Santa Claus' delay breaks

e4m Staff Dec 22, 2023 11:59 AM

Vicky Kaushal Zomato Sam Bahadur?blur=25

The campaign is part of the collaboration with the actor’s upcoming movie ‘Sam Bahadur’

e4m Staff Nov 30, 2023 12:04 PM

dhanteras?blur=25

The two went viral a few months ago with their doodh-kheer banter campaign

e4m Staff Nov 10, 2023 4:46 PM

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The ad film captures the culinary treasures that make Durga Puja a gastronomic delight

e4m Staff Oct 18, 2023 11:46 AM

ranveer singh brand ambassador Zomato?blur=25

The food deliver app has launched an AI-generated film featuring Ranveer Singh and Chris Gayle

e4m Staff Oct 9, 2023 10:04 AM

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Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts

exchange4media Staff Sep 7, 2023 9:27 AM

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‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers

Tanzila Shaikh Aug 9, 2023 9:17 AM

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Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration, say experts

Nilanjana Basu Jun 16, 2023 8:47 AM

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Unintentionally, we may have hurt the sentiments of certain communities and individuals, the company said in a statement

exchange4media Staff Jun 8, 2023 6:23 PM

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PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools

exchange4media Staff Jun 8, 2023 1:13 PM

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The brand has launched a video to showcase the new interface

exchange4media Staff May 13, 2023 4:00 PM

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Our pick of some of the most daring and different Mother's Day commercials this year

exchange4media Staff May 13, 2023 8:09 AM

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Javed posted a story claiming that a Mumbai restaurant didn’t allow her because of her attire, but the episode turned out to be a marketing tactic

exchange4media Staff May 1, 2023 5:31 PM

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Industry experts warn against advertisers losing sight of their purpose in their quest for virality

Tanzila Shaikh Mar 24, 2023 9:12 AM

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Zomato's new film has a sweet message for India's uniform-clad warriors, which include food delivery agents

exchange4media Staff Jan 27, 2023 2:58 PM

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The journalist has hinted on Instagram that her new 'no drama' show will air from 26th January

exchange4media Staff Jan 16, 2023 11:18 AM