According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
Check out the festive hits and misses reviewed by IMPACT Magazine
This 360-degree campaign by Zomato will be amplified across movies, OOH, mall branding, bags and Metro wrap
The ticketing facilties will be available on the Paytm app during a transition period of up to 12 months
Zomato founder and CEO Deepinder Goyal announced that the company will actively remove such images from restaurant menus, following a surge in customer complaints
The campaign 'Friendship Ki Band' allows users to create videos for friends, highlighting quirks and traits that make their friendship special
The two complaints were initiated by the council on a suo moto basis where the operators were found to jack up food prices during the final billing process
These platforms are unlikely to see a drop in customer base as they have altered user behaviour permanently. Hence, advertiser loss is also unlikely, say experts
While comic Samay Raina ‘barbequed’ Zomato in his post, the food delivery platform has also come up with cheeky print ads to celebrate the occasion
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Netizens pointed out that it's better to shut down services if the company cared about riders' wellbeing during the heatwave
Unveils a new brand film celebrating India’s love for cricket and food
Some standout campaigns by brands that celebrated the different hues of motherhood
The digital ad by Zomato has the sole aim of ensuring no one forgets Mother's Day this year which falls on 12 May
The ads feature Ranveer Singh, Cheteshwar Pujara and Samantha Prabhu
Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises they hold for brands
In an update on X, Zomato said, the veg-only feature will go live next week
It's perhaps not wrong to cater to the needs of India's formidable vegetarian consumer base; however, it's equally important to acknowledge the human repercussions in any business move, say experts
Following a backlash, in a post on X, Zomato CEO Deepinder Goyal said to avoid discrimination its delivery partners will only be sporting red uniforms as earlier
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts
This collaboration between marks a significant step towards revolutionizing the movie-watching experience
The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24
Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their audience, say experts
Zomato brought a smile on everyone’s faces as it took over the PSA system in the Mumbai Metro recently
The Zomato campaign shows the relationship between a grandmother and her teenage granddaughter who comes home to celebrate the festival
Our pick of the most interesting ads between December 16 and 31
From Bharat Matrimony to Bud Light, here are some of the most controversial ads and campaigns of 2023
From Apollo to Swiggy, here are some of the most impactful campaigns that spread Christmas cheer in 2023
The overarching themes for brands this year were kindness, togetherness and love
In this Christmas campaign, Zomato showcases the reactions of grown-ups and kids alike when the news of Santa Claus' delay breaks
Blinkit too finds a mention in the print ad
The campaign is part of the collaboration with the actor’s upcoming movie ‘Sam Bahadur’
The two went viral a few months ago with their doodh-kheer banter campaign
The ad film captures the culinary treasures that make Durga Puja a gastronomic delight
The food deliver app has launched an AI-generated film featuring Ranveer Singh and Chris Gayle
Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts
He was Creative Lead at Zomato
Vilcassim was previously associated with Bacardi for six years
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
The show will be hosted by Founder & CEO, Deepinder Goyal
Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration, say experts
Unintentionally, we may have hurt the sentiments of certain communities and individuals, the company said in a statement
PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools
The brand has launched a video to showcase the new interface
Our pick of some of the most daring and different Mother's Day commercials this year
Javed posted a story claiming that a Mumbai restaurant didn’t allow her because of her attire, but the episode turned out to be a marketing tactic
Industry experts warn against advertisers losing sight of their purpose in their quest for virality
Priyadarshi was earlier Dining Business Head at Zomato
Zomato's new film has a sweet message for India's uniform-clad warriors, which include food delivery agents