According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
MyGlamm POUT by Karan Johar is the first celebrity makeup brand to be made available on Blinkit
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts
There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year
The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24
Blinkit too finds a mention in the print ad
The two went viral a few months ago with their doodh-kheer banter campaign
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
Industry experts warn against advertisers losing sight of their purpose in their quest for virality
The journalist has hinted on Instagram that her new 'no drama' show will air from 26th January
As the billboard jugalbandi between Blinkit and Zomato got viral on internet, many brands came up with similar creatives to milk the ‘dhood-kheer’ line
Netflix has joined the collaboration with an OOH campaign