blinkit
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
MyGlamm POUT by Karan Johar is the first celebrity makeup brand to be made available on Blinkit
e4m Staff May 13, 2024 6:31 PM
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts
Sohini Ganguly Mar 11, 2024 8:51 AM
There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year
Tanzila Shaikh Feb 13, 2024 8:24 AM
The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24
Sohini Ganguly Feb 8, 2024 7:21 PM
The two went viral a few months ago with their doodh-kheer banter campaign
e4m Staff Nov 10, 2023 4:46 PM
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
Tanzila Shaikh Aug 9, 2023 9:17 AM
Industry experts warn against advertisers losing sight of their purpose in their quest for virality
Tanzila Shaikh Mar 24, 2023 9:12 AM
The journalist has hinted on Instagram that her new 'no drama' show will air from 26th January
exchange4media Staff Jan 16, 2023 11:18 AM
As the billboard jugalbandi between Blinkit and Zomato got viral on internet, many brands came up with similar creatives to milk the ‘dhood-kheer’ line
exchange4media Staff Jan 6, 2023 4:54 PM
