Tuned in to Gen-Z
Move over millennials, brands are now marketing to match the Gen Z vibe. How are brands rewriting the marketing playbook for the Zoomers?
gen-z
How Gen Z is reshaping holiday marketing — and what brands can do about it
Gen Z’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
Advertising to Gen Z: Strategies for a digital-first generation
Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, writes on how brand strategies must reflect values, behaviours & preferences of this savvy audience
Gaming in India to grow 30% by 2025: Mindshare-e4m Content Marketing report
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
Mindshare-e4m Content Marketing Trends report unveiled
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
Be authentic & real to build a brand in the Gen-Z era: Industry experts
At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to the GenZ
Swipe, tap, decide: Gen Alpha retypes the marketing playbook
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
World Radio Day 2024: How radio players are tuning with the Gen-Z
On World Radio Day, industry players share with e4m that radio can bring in a surprise element to keep the GenZ hooked
Myntra wants to double down on the Gen-Z cohort: Sunder Balasubramanian
Balasubramanian, Chief Marketing Officer, Myntra, shares his insights on the latest edition of Myntra EORS-19, leveraging the association with the creator ecosystem and more
Not cool enough? Adland struggling to retain GenZ
Most Gen Zers seek instant gratification and prioritise work-life balance, making it difficult for the industry to be exciting enough to hold them back, say advertising heads
Puma announces Shanaya Kapoor as Gen Z ambassador
The brand has launched Shanaya’s snapchat account as part of the association
‘Gen Z wants its values to be mirrored by brands’
Day 1 of e4m TechManch 2023 saw marketers from leading brands delve into the topic ‘Gen Z: Decoding the digital generation’
e4m TechManch 2023: Decoding Gen Z preferences
At the conference, industry leaders will talk about how Gen Z is looking for “meaningful relationships with brands”
‘Radio City’s new jingle is meant to engage with Gen Z audience’
Ashit Kukian, CEO, Radio City shares insights into the modern version of ‘Rag Rag Mein Daude City’
Myntra launches new fashion portal for Gen-Z customers FWD
The platform will also introduce the Myntra FWD Fam, comprising 500+ creators
Thomas Cook unveils quirky new digital-led campaign
Directly mainly at Gen Zs, the campaign will be promoted on digital & social platforms, primarily YouTube, Facebook & Instagram
Experiential marketing is the way to go in 2023
Guest Column: Mark Titus, AVP Marketing, Nippon Paint India (Decorative) shares his take on the marketing trends that will rule in 2023
‘Britannia strives to keep up with evolving preferences of each generation’
Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies & more
Gen Z wants transparency from brands, not tall claims and celeb endorsements: Havas report
The Havas Spark 2.0 Gen Z Report 2022 noted that the inability to adapt to changing times emerges as one of the key reasons why the youth loses interest in a brand
Keventers launches pan-India campaign K.O.A.T
With Keventers on a Thursday, the dessert brand aims to shine the spotlight on India’s budding talent
$492 B global social commerce industry expected to reach $1.2 T by 2025: Report
According to Accenture’s report, this growth will be driven primarily by Gen Z & Millennial social media users, accounting for 62% of global social commerce spend
Fastrack celebrates fearless expression of Gen Z’s fluid identity in its new campaign
The campaign launched for the brand's new positioning ‘You Do You’ talks about staying comfortable in your skin, being positive about your body and individual experiences of self-love
Brands work with Snap to effectively engage with younger Indian audience: Dante DiCicco
DiCicco, Senior Manager- International Expansion, Snap Inc, spoke about the company's progress in India and how it has become a preferred platform for Indian brands
Sanya Malhotra headlines Bewakoof.com's new campaign
As part of the campaign, the actor will star in a series of digital videos
1 in 3 Gen Z & millennials want to work from home till its safer: LinkedIn
Findings of LinkedIn Workforce Confidence Index reveal that more than half (55%) of Indian professionals think being exposed to people neglecting safety precautions is a key concern
Lowe Lintas conceives Fastrack's new campaign with Ananya Panday
The campaign is aimed at Gen-Z girls and promotes the brand’s latest collection of watches & bags
55% of Gen Z say their lives run on technology: Isobar-Ipsos Survey
#MeetTheZ survey reveals that the centennials are an ambitions, pragmatic, liberal and gregarious lot with strong family values and a strong grip on their lives