gen-z
Gen Z’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, writes on how brand strategies must reflect values, behaviours & preferences of this savvy audience
Shantomoy Ray Jul 8, 2024 9:16 AM
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
e4m Staff Apr 30, 2024 3:37 PM
At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to the GenZ
e4m Staff Mar 23, 2024 9:13 AM
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
Sohini Ganguly Mar 4, 2024 9:15 AM
On World Radio Day, industry players share with e4m that radio can bring in a surprise element to keep the GenZ hooked
Chehneet Kaur Feb 13, 2024 11:42 AM
Balasubramanian, Chief Marketing Officer, Myntra, shares his insights on the latest edition of Myntra EORS-19, leveraging the association with the creator ecosystem and more
Simran Sabherwal Dec 11, 2023 2:25 PM
Most Gen Zers seek instant gratification and prioritise work-life balance, making it difficult for the industry to be exciting enough to hold them back, say advertising heads
Sohini Ganguly Oct 26, 2023 9:06 AM
The brand has launched Shanaya’s snapchat account as part of the association
exchange4media Staff Aug 10, 2023 2:27 PM
Day 1 of e4m TechManch 2023 saw marketers from leading brands delve into the topic ‘Gen Z: Decoding the digital generation’
exchange4media Staff Aug 10, 2023 11:36 AM
At the conference, industry leaders will talk about how Gen Z is looking for “meaningful relationships with brands”
exchange4media Staff Jul 27, 2023 9:31 AM
Ashit Kukian, CEO, Radio City shares insights into the modern version of ‘Rag Rag Mein Daude City’
exchange4media Staff Jun 13, 2023 1:29 PM
The platform will also introduce the Myntra FWD Fam, comprising 500+ creators
exchange4media Staff May 2, 2023 4:56 PM
Directly mainly at Gen Zs, the campaign will be promoted on digital & social platforms, primarily YouTube, Facebook & Instagram
exchange4media Staff Jan 15, 2023 2:00 PM
Guest Column: Mark Titus, AVP Marketing, Nippon Paint India (Decorative) shares his take on the marketing trends that will rule in 2023
Mark Titus Dec 27, 2022 9:25 AM
Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies & more
Ritika Raj Oct 20, 2022 8:52 AM
The Havas Spark 2.0 Gen Z Report 2022 noted that the inability to adapt to changing times emerges as one of the key reasons why the youth loses interest in a brand
exchange4media Staff Oct 19, 2022 11:16 AM
With Keventers on a Thursday, the dessert brand aims to shine the spotlight on India’s budding talent
exchange4media Staff Aug 1, 2022 8:42 AM
According to Accenture’s report, this growth will be driven primarily by Gen Z & Millennial social media users, accounting for 62% of global social commerce spend
exchange4media Staff Jan 5, 2022 3:44 PM
The campaign launched for the brand's new positioning ‘You Do You’ talks about staying comfortable in your skin, being positive about your body and individual experiences of self-love
exchange4media Staff Oct 23, 2021 8:37 AM
DiCicco, Senior Manager- International Expansion, Snap Inc, spoke about the company's progress in India and how it has become a preferred platform for Indian brands
Javed Farooqui Jul 13, 2021 8:19 AM
As part of the campaign, the actor will star in a series of digital videos
exchange4media Staff Jul 6, 2021 11:50 AM
Findings of LinkedIn Workforce Confidence Index reveal that more than half (55%) of Indian professionals think being exposed to people neglecting safety precautions is a key concern
exchange4media Staff Jun 30, 2020 11:47 AM
The campaign is aimed at Gen-Z girls and promotes the brand’s latest collection of watches & bags
exchange4media Staff Jun 13, 2020 9:07 AM
#MeetTheZ survey reveals that the centennials are an ambitions, pragmatic, liberal and gregarious lot with strong family values and a strong grip on their lives
exchange4media Staff Mar 26, 2020 5:34 PM
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