The Mobile Marketing Association (MMA), which represents more than 450 member companies worldwide, has announced the finalists for the Third Annual Mobile Marketing Awards that recognise leaders and innovators in the mobile marketing industry world-wide. The Awards will be presented at the MMA Annual Global Awards dinner and ceremony on November 14 in Los Angeles, following the conclusion of the MMA’s Mobile Marketing Forum.
The MMA received submissions from companies across the globe in 12 different categories. Finalists were selected by the MMA Awards Selection Committee comprising industry leaders from wireless carriers, technology and content providers, agencies and leading industry publications.
Laura Marriott, President of MMA, said, “The sheer volume and quality of submissions for our Awards programme continues to climb each year. This year’s submissions reflect the growing expenditures in the mobile channel as well the increase in consumer adoption and brand successes leveraging mobile. These finalists demonstrate leadership, excellence and innovation in growing the mobile marketing industry, which continues to provide marketers with new opportunities to reach consumers anytime, anywhere.”
The finalists have been announced for various categories such as ‘Branding’, ‘Cross-Media Integration’, ‘Direct Response’, ‘Product / services launch’, ‘Promotion’, ‘Innovation’, ‘Innovation for Creativity in Media’, and ‘Innovation for Creativity in Technology’.
The Indian entries like Reliance Communications, for the Fair & Lovely campaign, and Mindshare Interaction for the ICICI Prudential Life Insurance campaign will compete under the category of ‘Best Use of Mobile Marketing, Direct Response’. Other entries that have been selected under the same category are Affle & Aviva for Life Insurance Cost of Postponement, Mobile Dreams Factory, and SoLow, a division of SendMe Mobile Inc., MobiTV, Fathom Online, Discovery Channel; and Vibes Media.
Below is the table of the MMA Awards 2007 finalists.
Branding |
Cross-Media
Integration |
Direct
Response |
Product/ Services Launch |
Promotion |
AKQA
Mobile |
adidas,
(Neighborhood America) |
Affle
& Aviva |
The
Hyperfactory and Saatchi & Saatchi (LA) |
Limbo
& Verizon Wireless |
The
Hyperfactory and Saatchi & Saatchi (LA) |
Aerodeon
Turkey |
MindShare
Interaction India |
Microsoft |
The
Hyperfactory |
Motricity |
Bravo
to Go |
Mobile
Dreams Factory |
MindMatics
AG |
Mobiento |
Quattro
Wireless |
The
Hyperfactory and Saatchi & Saatchi (New
Zealand) |
Reliance
Communications Ltd. |
Mobile
Dreams Factory |
SoLow |
Universal
McCann |
-- |
SoLow |
RATP
- The Parisian Tube |
-- |
-- |
-- |
Vibes
Media |
-- |
-- |
Relationship-Building |
Innovation |
Creativity
in Media |
Creativity
in Technology |
| GOSUB 60, Inc. | Affle - SMS2.0 : Making Media Mobile | AirPlay | Celltick Technologies |
| The Hyperfactory | Gotuit | Hearst Digital Media | RATP, the Parisian Tube |
| R/GA | Hill Holliday & VeriSign | The Hyperfactory and Saatchi & Saatchi (New Zealand) | Scottish Power and Incentivated |
| -- | iLoop Mobile, Inc. | The Hyperfactory and Ogilvy (Hong Kong) | Velti |
| -- | -- | Mobile Dreams Factory | -- |