For influencers, having a clear communication with viewers is key: Prajakta Koli
In a candid chat with e4m, Koli, who is associated with Gillette Venus, spoke about her 4-year-long association with the brand
Influencer collaboration has become an integral part of any brand's marketing strategy in today's times. However, unlike celebrity endorsements, which are mostly long-term, influencer partnerships are often seen as brief engagements. In contrast to the trend, Gillette, a personal care products company, has been associated with Prajakta Koli for almost five years, promoting its Venus products. The association started in 2019, with Koli being the digital face of the brand for several of its products.
We recently caught up with Koli for a candid chat about her association with the brand and how the content integration space is evolving with time.
Speaking about her journey with the brand, she said, “My journey has been phenomenal. At this point it is like a healthy marriage. We have our agreements and disagreements and I couldn't be more grateful for it. The brand, over the four years, has changed as much as I have changed as a creator but we have found our way to each other constantly.”
Echoing the sentiment, a spokesperson from the brand, said, “We partnered with Prajakta to communicate this superior benefit to consumers through her as she is a consumer herself. She is also a youth icon for young girls in the country, who engage and appreciate her honest and authentic content pieces across mediums.”
When it comes to influencers partnering with brands, seamless integration of the brand into their content has always been an area of trouble. We asked Koli about how she tackles this challenge.
She said, “Beyounick who is a friend of mine and also a really good creator once told me, and I always follow it-- if you are working on any brand script, once you are done writing the script, remove the brand and see if the script still works. If it does, then it is a great integration. I think it is such a foolproof formula to having a great brand collaboration.”
The spokesperson from the brand also shared how they executed a seamless integration, “Ever since our first partnership with Prajakta, we have together continued to reach out to consumers in an authentic manner, where Prajakta being a user herself, shares her true experiences and busts myths associated with shaving through her unique content style.”
During brand collaborations, there are many nuances that both the creator and the brand need to consider. From an influencer's perspective, Koli advises new-age creators to maintain open communication. She said, “By just clear communication. The one thing I think has worked for me with a brand like Gillette or any other brand collaboration in the past 9 years is clear communication. As long as I, as a creator, know where I am coming from and where I want to head with this brand collaboration, I think discuss
