Gen Z’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its pre-Covid levels of revenue and circulation
Guest Column: Amit Mehta, Country Manager (South Asia), Malaysia Airlines, writes as countries regain post-pandemic momentum airlines are highlighting commitment to ensuring seamless experiences
Manish Dubey, CMO, ICICI Prudential Life Insurance, speaks to e4m on how the brand is taking digital marketing channels to the next level of experience
Arvind RP, Senior Director, Marketing & Communications, McDonald’s India (West & South), speaks to e4m on inflation, the company’s media mix, the new menu and expansion plans
Guest Column: Parag Dhurke, Director, Gloocal Communications, talks about how the PR and digital marketing industry is driving Indian healthcare brands
Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media as a whole digital OOH is set to play a significant role in fuelling the sector’s growth
Iyer, Vice President - Sales and Marketing at Mercedes-Benz India Pvt. Ltd, said the Covid pandemic has paved the way for exploring new possibilities which hitherto were unknown or unexplored
In a conversation with e4m, Neha, Chief Marketing Officer at Pizza Hut, shares insights on the brand’s recent initiatives, its marketing strategies and more
The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
The e4m Pitch CMO summit saw an insightful panel discussion on ‘Creating Meaningful Consumer Connections and Delivering Omnichannel Experiences’
At the Pitch Marketing 30 Under 30 summit, a panel of industry heads deliberated on gadget brands building salience among digital-savvy shoppers
With consumers showing an increasing need to be cautious about their health, startups have taken to social media and digital platforms, and are creating quite a buzz
The brand’s Vice-President, Marketing, talks about how the pandemic reshaped marketing strategies for Shyam Steel and plans for the upcoming festive season
At e4m Health Marcom Conference, industry experts deliberated on the topic of 'health as a sellable asset for marketers and brands'
According to industry heads, edtech players will go for rationalisation and reprioritize their ad budgets but education will stay on top as a sector in terms of spending for some time to come
As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels
The final part of the Red Lab series says 63% of consumers surveyed were more attracted to ‘brands that focus on making the world a better place’
While some industry heads are expecting the number of entries to rise this year, others say financial constraints and lack of good work due to lockdowns will restrict the number
In today’s edition of e4m Pride of India Brands series, Duroflex Chief Marketing Officer Smita Murarka shares with us the brand’s journey so far, the pandemic’s influence & more
The direct-to-consumer, 360-degree campaign focuses on the variety and diversity of experiences that South Africa has to offer
On a note of caution, the ZEEL MD & CEO said during the Q3 earnings call that the third wave could potentially have an impact on the fourth quarter
Guest Column: Gaurav Patra, Founder-Director, Value 360 Communications writes on the evolving role of tech and its impact
In an interaction with e4m, K Madhavan, President, Walt Disney Company India & Star India, says despite the challenges due to the pandemic the company has done exceedingly well in the past two years
As per TAM AdEx data, the ad volumes in the GEC genre started recovering from July ’21 onwards to reach the highest in October ’21, thanks to the festive season
In today’s ‘Year-ender story of 2021’, Gulyani, CEO, Hill+Knowlton Strategies India, talks about how media consumption has shifted from a broadcast to a social model
Industry experts say brand promotions or campaign launches in the digital world won’t see a negative impact since the world is returning to WFH & esports has already gained a significant following
The Lenovo India CEO will be a keynote speaker at Conclave on December 13
Kanika Mittal, Business Head, Twitter India, & Hitu Chawla, CMO, Microsoft India, give us a lowdown on how B2B brands have changed tack with their marketing strategies in a pandemic-struck ecosystem
The partnership aims to create awareness on how a small contribution can change a child’s life. through Shiksha Na Ruke initiative
This digital film, themed around the festival of Raksha Bandhan, depicts the beautiful and emotional bond shared by a trucker brother and his sister
Ashit Kukian, CEO, Radio City, shared that one can expect greater innovation in content formats and business models in the industry post Covid
The film is a nostalgia trip down a not-so-distant memory lane touching upon how street food has been an inseparable part of our lives
The music video features five-year-old Esther Hnamte from Mizoram rendering 'Maa Tujhe Salaam' in a heartwarming performance
The initiative was launched in partnership with Procam International, GiveIndia and Fit India Movement
Roland Landers, CEO, Gaming Federation, contends that the Indian online gaming industry is thriving in terms of users, revenue and investments
Guest Column: Anindita Gupta, Co-Founder, Scenic Communication, believes that with nutraceutical brands now in the spotlight, the time is ripe for the industry to leverage communication tools like PR
#AloneButTogether educates people about the importance of standing up to the pandemic as a community
#UdharAbhiBaakiHai focuses on how customers can clear pending dues and help small and medium businesses stay afloat in the pandemic
Industry watchers assert that the volume of entries sent by Indian agencies are likely to see a decline due to the reduced quantum of work owing to the pandemic
The campaign #MitJayengiDooriyaan has garnered a reach of over 10 million on all social media platforms
The white paper examines behavioural changes that have been prevalent during the lockdown, with a focus on New Kitchen Development, Health is Wealth, Safety and Convenience, and more
The organisation will join hands with local governments and NGOs to set up medical infrastructure in these crucial times
The Group has not only backed several employee-friendly initiatives but also churned out brand campaigns that inspire positive changes in these trying times
From reducing workdays to supporting the kin of deceased employees, here's how companies have been extending more than a helping hand to their employees during these dark times
The company's reported turnover for FY21 was up by 18% at Rs 45,311 crore
Khazanchi, Managing Partner, Enormous Brands, tells us how the agency has been navigating a challenging pandemic year, which has been rewarding on the new business front
Through the initiative, the group has been offering monetary support to migrants who lost their jobs
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase