Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health

Tanzila Shaikh Oct 10, 2023 8:51 AM

With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its pre-Covid levels of revenue and circulation

Chehneet Kaur Aug 2, 2023 9:17 AM

Guest Column: Amit Mehta, Country Manager (South Asia), Malaysia Airlines, writes as countries regain post-pandemic momentum airlines are highlighting commitment to ensuring seamless experiences

Amit Mehta Feb 10, 2023 8:30 AM

Manish Dubey, CMO, ICICI Prudential Life Insurance, speaks to e4m on how the brand is taking digital marketing channels to the next level of experience

Tanzila Shaikh Jan 17, 2023 8:54 AM

Arvind RP, Senior Director, Marketing & Communications, McDonald’s India (West & South), speaks to e4m on inflation, the company’s media mix, the new menu and expansion plans

Kanchan Srivastava Jan 17, 2023 8:44 AM

Guest Column: Parag Dhurke, Director, Gloocal Communications, talks about how the PR and digital marketing industry is driving Indian healthcare brands

Parag Dhurke Jan 4, 2023 2:25 PM

Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media as a whole digital OOH is set to play a significant role in fuelling the sector’s growth

Sonam Saini Jan 3, 2023 8:58 AM

Iyer, Vice President - Sales and Marketing at Mercedes-Benz India Pvt. Ltd, said the Covid pandemic has paved the way for exploring new possibilities which hitherto were unknown or unexplored

exchange4media Staff Nov 23, 2022 6:27 PM

In a conversation with e4m, Neha, Chief Marketing Officer at Pizza Hut, shares insights on the brand’s recent initiatives, its marketing strategies and more

Tanzila Shaikh Nov 14, 2022 9:02 AM

The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead

Tanzila Shaikh Nov 10, 2022 8:11 AM

The e4m Pitch CMO summit saw an insightful panel discussion on ‘Creating Meaningful Consumer Connections and Delivering Omnichannel Experiences’

exchange4media Staff Sep 26, 2022 4:15 PM

At the Pitch Marketing 30 Under 30 summit, a panel of industry heads deliberated on gadget brands building salience among digital-savvy shoppers

exchange4media Staff Sep 13, 2022 9:13 AM

With consumers showing an increasing need to be cautious about their health, startups have taken to social media and digital platforms, and are creating quite a buzz

Nilanjana Basu Sep 7, 2022 8:47 AM

The brand’s Vice-President, Marketing, talks about how the pandemic reshaped marketing strategies for Shyam Steel and plans for the upcoming festive season

Mansi Sharma Jul 27, 2022 9:08 AM

At e4m Health Marcom Conference, industry experts deliberated on the topic of 'health as a sellable asset for marketers and brands'

exchange4media Staff Jul 20, 2022 2:43 PM

According to industry heads, edtech players will go for rationalisation and reprioritize their ad budgets but education will stay on top as a sector in terms of spending for some time to come

Mansi Sharma Jul 18, 2022 8:22 AM

As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels

Sonam Saini May 17, 2022 8:45 AM

The final part of the Red Lab series says 63% of consumers surveyed were more attracted to ‘brands that focus on making the world a better place’

exchange4media Staff Apr 29, 2022 12:23 PM

While some industry heads are expecting the number of entries to rise this year, others say financial constraints and lack of good work due to lockdowns will restrict the number

Mansi Sharma Mar 4, 2022 8:26 AM

In today’s edition of e4m Pride of India Brands series, Duroflex Chief Marketing Officer Smita Murarka shares with us the brand’s journey so far, the pandemic’s influence & more

Mansi Sharma Feb 22, 2022 8:22 AM

The direct-to-consumer, 360-degree campaign focuses on the variety and diversity of experiences that South Africa has to offer

exchange4media Staff Feb 15, 2022 4:12 PM

On a note of caution, the ZEEL MD & CEO said during the Q3 earnings call that the third wave could potentially have an impact on the fourth quarter

exchange4media Staff Feb 9, 2022 8:26 AM

Guest Column: Gaurav Patra, Founder-Director, Value 360 Communications writes on the evolving role of tech and its impact

Gaurav Patra Feb 4, 2022 1:09 PM

In an interaction with e4m, K Madhavan, President, Walt Disney Company India & Star India, says despite the challenges due to the pandemic the company has done exceedingly well in the past two years

Naziya Alvi Rahman Jan 31, 2022 8:01 AM

As per TAM AdEx data, the ad volumes in the GEC genre started recovering from July ’21 onwards to reach the highest in October ’21, thanks to the festive season

exchange4media Staff Jan 25, 2022 8:29 AM

In today’s ‘Year-ender story of 2021’, Gulyani, CEO, Hill+Knowlton Strategies India, talks about how media consumption has shifted from a broadcast to a social model

Ruchika Jha Jan 18, 2022 12:17 PM

Industry experts say brand promotions or campaign launches in the digital world won’t see a negative impact since the world is returning to WFH & esports has already gained a significant following

Shantanu David Jan 17, 2022 8:36 AM

The Lenovo India CEO will be a keynote speaker at Conclave on December 13

exchange4media Staff Dec 8, 2021 8:38 AM

Kanika Mittal, Business Head, Twitter India, & Hitu Chawla, CMO, Microsoft India, give us a lowdown on how B2B brands have changed tack with their marketing strategies in a pandemic-struck ecosystem

Kanika Mittal & Hitu Chawla Dec 1, 2021 1:34 PM

The partnership aims to create awareness on how a small contribution can change a child’s life. through Shiksha Na Ruke initiative

exchange4media Staff Oct 22, 2021 4:02 PM

This digital film, themed around the festival of Raksha Bandhan, depicts the beautiful and emotional bond shared by a trucker brother and his sister

exchange4media Staff Aug 21, 2021 8:34 AM

Ashit Kukian, CEO, Radio City, shared that one can expect greater innovation in content formats and business models in the industry post Covid

Rasika Kiran Upasani Aug 17, 2021 8:46 AM

The film is a nostalgia trip down a not-so-distant memory lane touching upon how street food has been an inseparable part of our lives

exchange4media Staff Aug 15, 2021 10:00 AM

The music video features five-year-old Esther Hnamte from Mizoram rendering 'Maa Tujhe Salaam' in a heartwarming performance

exchange4media Staff Aug 14, 2021 8:25 AM

The initiative was launched in partnership with Procam International, GiveIndia and Fit India Movement

exchange4media Staff Jul 28, 2021 5:10 PM

Roland Landers, CEO, Gaming Federation, contends that the Indian online gaming industry is thriving in terms of users, revenue and investments

Misbaah Mansuri Jul 28, 2021 8:40 AM

Guest Column: Anindita Gupta, Co-Founder, Scenic Communication, believes that with nutraceutical brands now in the spotlight, the time is ripe for the industry to leverage communication tools like PR

Anindita Gupta Jul 22, 2021 12:11 PM

#AloneButTogether educates people about the importance of standing up to the pandemic as a community

exchange4media Staff Jul 10, 2021 8:00 PM

#UdharAbhiBaakiHai focuses on how customers can clear pending dues and help small and medium businesses stay afloat in the pandemic

exchange4media Staff Jun 8, 2021 1:02 PM

Industry watchers assert that the volume of entries sent by Indian agencies are likely to see a decline due to the reduced quantum of work owing to the pandemic

Misbaah Mansuri Jun 8, 2021 9:05 AM

The campaign #MitJayengiDooriyaan has garnered a reach of over 10 million on all social media platforms

exchange4media Staff Jun 5, 2021 8:28 AM

The white paper examines behavioural changes that have been prevalent during the lockdown, with a focus on New Kitchen Development, Health is Wealth, Safety and Convenience, and more

editor@exchange4media.com May 24, 2021 2:17 PM

The organisation will join hands with local governments and NGOs to set up medical infrastructure in these crucial times

exchange4media Staff May 12, 2021 12:23 PM

The Group has not only backed several employee-friendly initiatives but also churned out brand campaigns that inspire positive changes in these trying times

Mansi Sharma May 11, 2021 8:40 AM

From reducing workdays to supporting the kin of deceased employees, here's how companies have been extending more than a helping hand to their employees during these dark times

Mansi Sharma May 7, 2021 8:49 AM

The company's reported turnover for FY21 was up by 18% at Rs 45,311 crore

exchange4media Staff Apr 29, 2021 6:19 PM

Khazanchi, Managing Partner, Enormous Brands, tells us how the agency has been navigating a challenging pandemic year, which has been rewarding on the new business front

Christina Moniz Apr 23, 2021 10:39 AM

Through the initiative, the group has been offering monetary support to migrants who lost their jobs

exchange4media Staff Apr 14, 2021 12:43 PM

OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase

Noel Dsouza Mar 15, 2021 8:32 AM

The agency provided uninterrupted services even during the Covid19 crisis

exchange4media Staff Feb 23, 2021 4:49 PM