Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
The brand also won 15 metals including 6 gold, 6 silver and 3 bronze metals across categories
The summit took place on the 9th of May, 2024 at The Imperial Hotel in New Delhi
Before joining Glenmark, Zoya Pandey was with Abbott for over 13 years
A beacon of knowledge and support for cancer patients, survivors and caregivers
The TVC has been conceptualized by Ogilvy & Mather, India and developed by Director Surjo Deb of Ubik Films
The brand has also released a new TVC with the athlete
The 7th annual edition of the BW Healthcare World of BW Businessworld Excellence Summit & Awards took place recently in the national capital
The agency will now manage the social media and media duties for three of its brands - Skore, Eva and MsChie
Shrutika More moves from Abbott Healthcare
Interactive Avenues’ Chennai office will service the account
Sunny Leone will endorse Anondita Healthcare’s new brand “Shubh Samachar”
21 percent of healthcare brands were violators in H1 of 2023-24, according to ASCI's report. Brand experts suggest how the sector can mitigate this
The regulatory body has published its half-yearly complaints report, offering insights into trends
The winners have showcased extraordinary dedication and innovation across healthcare's diverse domains
Mathur was earlier associated with Apollo Hospitals
Tetsuya Yamada, MD of Omron Healthcare India, and actor Milind Soman speak to e4m
He joins from Max Healthcare after an 11-year stint
Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce
Her previous stint was with The Max Group
The event will be held on June 27 at Taj MG Road, Bengaluru
On the launch of sexual pleasure brand, MsChief, TTK Healthcare’s Vishal Vyas says that with India at the cusp of a sexual revolution, the brand is in good stead with three brands in their portfolio
Guest Column: Parag Dhurke, Director, Gloocal Communications, talks about how the PR and digital marketing industry is driving Indian healthcare brands
With consumers showing an increasing need to be cautious about their health, startups have taken to social media and digital platforms, and are creating quite a buzz
Baxter International is headquartered in the US
At e4m Health Marcom Conference, industry experts deliberated on the topic of 'health as a sellable asset for marketers and brands'
Prior to this, Amjad was associated with Godrej Group as Group Global Head Corporate Affairs
Corporate Affairs teams work with key stakeholders like government, municipals, hospital setups to frame policies, IEC material, and streamline communication to beat misnomers & grapevines
In today’s edition of e4m Pride of India series, the Chief Revenue Officer of Metropolis Healthcare, shares the laboratory’s journey so far, challenges faced during the pandemic & plans for the future
Zenith’s Business Intelligence – OTC Healthcare report forecasts that OTC brands will increase digital ad spend at avg rate of 11% a year between 2021 and 2023
At e4m’s PR and Corp Comm 40 under 40 Summit 2021, Aman Gupta, Ajey Maharaj & Dr Rajiv Chhibber discussed the role of the industry during the Covid-19 pandemic
The TVCs show both Chanu and Punia's Olympic triumph story as they are shown fighting pain with Amrutanjan’s advanced pain relief body range
In the TVCs, Hrithik is seen using Flamingo products to overcome pain in his demanding professional lifestyle
Dr. Naresh Trehan spoke to Kailashnath Adhikari, MD, Governance Now, in a webcast as part of the Visionary Talk series
This association aims to create awareness on diabetes management and early insulin adoption
Singh will be reporting to Shravan Subramanyam, President and CEO of the company
Prior to this, Balakrishnan was associated with Hetero
According to India Consumer Sentiment Index, the overall score is moving in the positive direction with a score of +0.5 over the previous month
She will report to Dr Sujata Mahadik, the CEO
She joins as Area Media Lead - Indian Sub-continent
The commercial is presently running on OTT and digital media platforms
Sabrina Prince, EVP & Group Management Director, FCB Health Global, spoke on 'Digital Trends for strengthening brand engagement in a remote world,' at the e4m Health Communication Conference
Other eminent wins include Times Network, Future Generali, Viacom18 Media, Teamwork Communications Group & Abott Heathcare Pvt. Ltd
Amer Jaleel, Group CCO & Chairman, MullenLowe Lintas Group, delivered the valedictory address at the Health Communication Conference
Prior to joining Augnito, Deswal was VP - Marketing, Growth & Monetisation at Trell
Reckitt replaced HUL this week and Dettol Soaps emerged as the leading brand
The campaign aims to raise awareness about staying safe and stress-free at home
The film on its social outreach initiative captures moments of Hyundai’s medical van as it travels through rural regions of India to augment the accessibility of healthcare services
In this joint initiative with Delhi Capitals, Fever FM is connecting survivors who reach out to them with patients in need of plasma at the various hospitals in the city
boAt, in partnership with SaveLIFE Foundation, will deliver oxygen concentrators and essential medical supplies and help meet the rising demand for the same