The publisher has recorded ad revenue of Rs 254 crore for the quarter; expects further improvement in revenues in H2 on the back of lower inflation & increased government spending
Disney Plus has reported that its streaming losses have reduced by $400 million in the second quarter; the subscriber count for Disney+Hotstar has dipped by 8% in Q2
In its quarterly earnings release, the company said the economic sentiment remained weak during the quarter due to high inflation posing a challenge for companies, especially in FMCG
Paramount+, the D2C platform of Paramount, will also be launched in India along with the new streaming product, the company’s Global Chief said in the Q2 earnings call
Meta CFO Dave Wehner said during the Q2 earnings call that y-o-y ad revenue growth was strongest in APAC and Rest of World at 13% and 11%, respectively
30% of the budget will be allocated to the acquisition of learners, 20% PR initiatives, 30% for online & offline advertisements, and remaining for influencer marketing & other endorsements
Under NTO 2.0, channels that are priced above Rs 12 cannot be part of a bouquet, and so, big broadcasters have removed their driver channels out of bouquet and priced them above the cap of Rs 12
The company's in-cinema advertising platform has the power to impact almost 2 billion viewers annually through 3,503 screens under the PRIME and POPULAR channels across 1,194 cities & towns