Mindshare bags 11 metals at Audacity ICMA 2017
A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards
exchange4media held the second edition of the Indian Content Marketing Awards (ICMA), sponsored by Audacity, at Playboy Club, Mumbai, on Thursday. ICMA aims to promote and recognise the talent, expertise and hard work that go behind cracking breakthrough ideas and concepts to create exceptional brand stories.
This year a total of 31 awards were given away. Mindshare led the race with a total of 10 metals, which included 1 Gold, 5 Silvers and 4 Bronze metals. Mindshare also took home the Platinum Award. Apart from this, Rajeev Ranjan from Mindshare also won a Gold in the ‘Young Gun of Content’ category.
McCann Worldgroup Communications ended the night with 1 Gold, 2 Silvers and 1 Bronze metal. The 120 Media Collective won a Gold for “The car that spoke!” for Tata Motors while Sparkt Pvt Ltd won a Gold for Star Plus’ Nayi Soch campaign.
In The Young Gun of Content category, Ankit Dave from The Wadhwa Group won Gold and Yuvraj Pirgonda Gorule from Scarecrow Communications won a Silver.
The complete list of winners can be seen below:
Category |
Entry Name |
Entrant Company Name |
Client Company Name |
MEDAL |
Best Character Led Branded Content |
RCB Insider |
Experience Commerce |
Royal Challengers Bangalore |
SILVER |
Best Character Led Branded Content |
When Chhota Bheem became a fan of Chocos Chhota-Laddoo |
Mindshare India |
Kellogg's Chocos |
SILVER |
Category |
Entry Name |
Entrant Company Name |
Client Company Name |
MEDAL |
Best Content Marketing Annual Plan |
Engaging Readers through Content |
Jagran Prakashan Ltd |
Dainik Jagran |
GOLD |
Category |
Entry Name |
Entrant Company Name |
Client Company Name |
MEDAL |
Best Content Marketing Launch/Relaunch |
The car that spoke! |
THE 120 MEDIA COLLECTIVE |
TATA Motors |
GOLD |
Best Content Marketing Launch/Relaunch |
Flying Basin |
WATConsult |
Emmami Group |
BRONZE |
Category |
Entry Name |
Entrant Company Name |
Client Company Name |
MEDAL |
Best Content Marketing Multi-year Program |
Creating a Newspaper for the Future by the Future |
Jagran Prakashan Ltd |
Dainik Jagran |
SILVER |
Best Content Marketing Multi-year Program |
Innovation Jockeys - the hunt for India's most innovative minds across campuses |
Yahoo Indian Pvt. Ltd. |
Accenture Services Pvt. Ltd. |
BRONZE |
Category |
Entry Name |
Entrant Company Name |
Client Company Name |
MEDAL |
Best Content Marketing on Print |
Kellogg's Chocos Made Tinkle - Tinklecious |
Mindshare India |
Kellogg's Chocos |
BRONZE |
Category |
Entry Name |
Entrant Company Name |
Client Company Name |
MEDAL |
Best Content Marketing on Social Media Platform |
#TeaForTrump - Trumping Donald Trump |
#ARM Worldwide |
TE-A-ME |
SILVER |
Best Content Marketing on Social Media Platform |
Healthy Hands |
WATConsult |
Savlon |
SILVER |
Best Content Marketing on Social Media Platform |
Dove Change the Rhyme |
Mindshare India |
Dove |
GOLD |
Category |
Entry Name |
Entrant Company Name |
Client Company Name |
MEDAL |
Best Content Marketing on TV |
Lux Golden Rose Awards |
Mindshare India |
Lux |
BRONZE |
Best Content Marketing on TV |
Bharat benz IRT |
Mindshare India |
Bharat benz IRT |
BRONZE |
Best Content Marketing on TV |
Nike - Da Da Ding |
Mindshare India |
Nike |
BRONZE |
Category |
Entry Name |
Entrant Company Name |
Client Company Name |
MEDAL |
Best Content Marketing- Experiential |
Kurkure Family Express |
Mindshare India |
Kurkure |
SILVER |
Best Content Marketing- Experiential |
LOO-WITH-A-VIEW |
Mindshare India |
Domex |
SILVER |
Best Content Marketing- Experiential |
Dettol Germbursters |
McCann Worldgroup India |
Dettol Handwash / Reckitt Benckiser |
SILVER |
Best Content Marketing- Experiential |
Paytm Sweet Change |
McCann Worldgroup India |
Paytm |
SILVER |
Category |
Entry Name |
Entrant Company Name |
Client Company Name |
MEDAL |
Best Crowd Sourced (user generated) Content |
#StartSomethingFresh |
MediaCom Communications Pvt Ltd |
Doublemint |
BRONZE |
Best Crowd Sourced (user generated) Content |
Jump For Health |
Dentsu Webchutney |
Aditya Birla Health |
SILVER |
Best Digital Branded Content (Non-Video) |
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NO WINNERS IN THIS CATEGORY |
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Category |
Entry Name |
Entrant Company Name |
Client Company Name |
MEDAL |
Best Digital Branded Content- Video |
Reebok - Fit To Fight |
Isobar India |
Reebok India |
BRONZE |
Best Digital Branded Content- Video |
FilterCopy & Furlenco present "If Parents Behaved Like Us" |
Pocket Aces Pictures Pvt Ltd |
Furlenco |
BRONZE |
Category |
Entry Name |
Entrant Company Name |
Client Company Name |
MEDAL |
Best Integrated Branded Content |
Kurkure Family Express |
Mindshare India |
Kurkure |
SILVER |
Best Integrated Branded Content |
Mirinda - Release the Pressure |
Mindshare India |
Mirinda |
SILVER |
Best Integrated Branded Content |
L'Oreal Paris_CCG_ #JoyOfColouring |
McCann Worldgroup India |
L'Oreal Paris |
BRONZE |
Category |
Entry Name |
Entrant Company Name |
Client Company Name |
MEDAL |
Best Marketed Branded Content |
Nayi Soch |
Sparkt Private Limited |
STAR PLUS |
GOLD |
Best Marketed Branded Content |
Sonata Act Now |
BIG FM |
Sonata |
BRONZE |
Category |
Entry Name |
Entrant Company Name |
Client Company Name |
MEDAL |
Best Radio Led Branded Content |
Dead Hour by NESCAFÉ |
McCann Worldgroup India |
NESCAFÉ |
GOLD |
Category |
Entry Name |
Entrant Company Name |
Client Company Name |
MEDAL |
Best use of Mobile Medium for Marketing |
Mobile Asana |
WATConsult |
Bajaj Allianz General Insurance |
SILVER |
Category |
Entry Name |
Entrant Company Name |
Client Company Name |
MEDAL |
Most Audiacious campaign of the year |
Dead Hour by NESCAFÉ |
McCann Worldgroup India |
NESCAFÉ |
GOLD |
Platinum Award |
Mindshare India |
GOLD |
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Category |
Entry Name |
Entrant Company Name |
Client Company Name |
MEDAL |
Young Gun of Content |
Raj Comics |
Rajeev Ranjan |
Mindshare India |
GOLD |
Young Gun of Content |
Indian Army |
Ankit Dave |
The Wadhwa Group |
GOLD |
Young Gun of Content |
Fevikwik |
Yuvraj Pirgonda Gorule |
Scarecrow Communications Ltd. |
RUNNER UP |
