Mondelez India shines at e4m IDMA 2024 with 9 gold metals

The 15th edition of the Indian Digital Marketing Awards (IDMA) on July 19 honoured the outstanding work done in the digital media ecosystem. Among the top brands that took home gold metals was Mondelez India Foods Private Limited that took home a total of 14 metals. Coming to the medal tally, the brand took home 9 golds and 5 silver metals for the groundbreaking work, creativity and innovation across different categories.

In the ‘Best Benchmark Content / Branded Content’ sub-category, Mondelez India won gold metal for its campaign named ‘Cadbury Dairy Milk #CheerForAllSports’. The brand bagged three gold metals for its campaign called ‘My Birthday Song’ under ‘Best Use of Web Film in a Campaign’ sub-category, ‘Best Use of Mobile – Customer Engagement’ sub- categories and ‘Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation’ sub-categories.

Mondelez India Foods Private Limited won the gold metals for its ‘5 Star V Day: Mush Detector’ campaign in the ‘Best Use of Topical Posts in a Campaign’ sub-category and for its Cadbury 5Star - Mush Detector campaign under the ‘Location-based or Proximity Marketing Campaign of the Year’ sub-category. The brand also won the gold metal for its campaign called ‘Say It With Oreo’ under the ‘Breakthrough Technology as Part of a Campaign’ sub-category. All the media campaigns of Mondelez India were executed by Wavemaker.

Another metal was awarded to Mondelez India for its ‘Oreo Bola Mat Bol’ campaign under the ‘Best Integrated Media Campaign - Product/ Services’. Also, the ‘ThisAdIsMyStore’ campaign by Mondelez India won gold metal in the ‘Best Integrated Media Campaign - Social Cause’ sub-category

The dazzling awards night celebrated the brands and agencies for their innovation and creativity in curating insightful and impressive campaigns. This year, the e4m IDMA 2024 jury was chaired by Suresh Narayanan- Chairman & Managing Director, Nestlé India.

The Indian Digital Marketing Awards selected the winners across eight prime categories - Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall Of Fame Awards and Special Awards.