Mrunal Thakur is the new face of RENEE's Midnight Kohl Pencil
The cosmetics brand has also released an ad featuring Mrunal Thakur, marking RENEE's first national TVC
Renee Cosmetics has announced first TVC featuring the stunning Mrunal Thakur as the brand's new face for their color cosmetics range. This marks RENEE's first national TVC showcase the RENEE Midnight Kohl Pencil, promising to elevate your everyday look with just one stroke.
The RENEE Midnight Black Kohl Kajal Pencil is designed for those seeking long-lasting, intense eye definition. Kajal is a beloved product, but often comes with challenges like smudging and lack of pigmentation. RENEE Cosmetics has tackled this problem with their Midnight Kohl Pencil. This kajal delivers intense color that lasts up to 24 hours, enriched with vitamin E for added nourishment. It's a game-changer for anyone who loves the look of bold, defined eyes without the hassle of frequent touch-ups or panda eyes. The commercial highlights the transformative power of kajal, a staple in every Indian woman's makeup kit. Its smudge-proof formula and smooth application make it a must-have for creating a variety of looks, from subtle to dramatic.
Commenting on the new TVC, Aashka Goradia Goble, Co-founder, said “Kajal has been used in India since generations & is an integral part of women's makeup even today. RENEE has reinvented the classic kajal with their eyeconic Midnight Kohl Pencil that's waterproof, smudge-proof and super long-lasting! We are delighted to have Mrunal Thakur, who personifies elegance and relatability that represents RENEE perfectly. RENEE believes that makeup should be a source of everyday confidence, and this TVC is a celebration of that message’’
Commenting on the launch, Indian Actress Mrunal Thakur, said, “I’m ecstatic to join RENEE as the face of their cosmetics range. RENEE is a brand that deeply understands and celebrates Indian beauty and is renowned for its innovation. Kajal is an essential part of my daily makeup routine, and RENEE’s Midnight Kohl Kajal feels like the perfect way to start my journey with them. Their commitment to creating products that honor Indian skin tones and innovative spirit makes me feel proud to be associated with the brand.”
