Nayara Energy salutes the unrelenting spirit of India in new Independence Day campaign
The film has been directed by Mumbai-based digital agency ibs fulcro
As India gears up to celebrate its 77th Independence Day, Nayara Energy unveiled a new brand film as an ode to the unrelenting spirit of Indians who are propelling nation’s growth. Aptly titled as ‘Naye India Ka Nayara’, the film beautifully captures inspiring stories embodying values such as resilience, inclusivity, and sustainability while delving deeper into the evolving identity of a new India.
The film weaves together stories of determination, inclusivity, and community spirit. From a delivery driver pursuing education, to a female bus driver breaking stereotypes, to a farmer and urban professional collaborating for children's nutrition, and a woman promoting sustainable fashion, each narrative exemplifies the dynamic and evolving spirit of India that is visible beyond the metros. As these scenes unfold, vibrant energy waves in Nayara's brand colors ripple through each character, embodying the unity and vigor that fuels the essence of modern India.
This film directed by Mumbai-based digital agency ibs fulcro is a tribute to every Indian who is contributing to our nation's progress. The role of energy is innate in facilitating the growth of economy and enhancing mobility thereby fueling the dreams and aspirations of billion people. #NayeIndiaKaNayara is a celebration of the dynamic and evolving spirit of India. The film culminates with energy waves traveling through the Nayara refinery, symbolizing the source of energy seamlessly connecting businesses and people. The journey through diverse narratives and its focus on empowerment, equality, collaboration, and sustainability culminates in the powerful message of '#NayeIndiaKaNayara'.
