OrangeGlobal Stories earmarks $36M for marketing, digital promotions over next 3 years

OrangeGlobal Stories Pvt. Ltd., a rising audio OTT platform supported by Abhijit Realtors, is set to invest $36 million in marketing and digital promotion over the next three years. This strategic investment aims to enhance brand visibility and promote its diverse range of audio content, including web series and stories, to a global audience.  

OrangeGlobal Stories is committed to revolutionizing the audio OTT space with innovative content that meets the growing demand for high-quality, on-the-go audio entertainment. The platform offers a wide array of audio web series, stories, and exclusive content designed to captivate listeners from various demographics. Leveraging cutting-edge technology and a deep understanding of content consumption trends, the platform aims to provide a seamless and enriching user experience. This commitment to quality and innovation positions OrangeGlobal Stories as a pioneer in the audio OTT industry.  

To capitalize on the growing trends in digital media consumption, OrangeGlobal Stories will utilize digital marketing and promotion. Global data indicates that digital advertising spend is expected to reach $526 billion in 2024, driven by the increasing penetration of internet and mobile usage. The audio content market is projected to grow at a CAGR of 25% from 2021 to 2027. OrangeGlobal Stories plans to create compelling audio content that resonates with a diverse audience, using targeted ads, influencer partnerships, and social media campaigns to boost visibility and engagement. Aligning promotional strategies with global consumer preferences, OrangeGlobal Stories aims to increase brand awareness, foster a loyal listener base, and drive higher conversion rates and ROI from digital marketing efforts.  

About the Founders:  

• Harish Bhatia: A visionary leader with over 40 years in the radio, newsprint, and consumer electronics industries, Harish Bhatia is instrumental in shaping the concept of OrangeGlobal Stories. His business acumen and decade-long experience in radio have been crucial in designing the product. 

• Nilesh Kadam: With over 20 years of experience in alliances, partnerships, brand creation, and entrepreneurship, Nilesh Kadam’s strategic business approach will be vital in positioning OrangeGlobal Stories as a formidable player in the audio OTT space.  

• Viplove Gupte: A seasoned executive and founding member of three FM radio brands in India, Viplove Gupte has extensive experience in content creation and distribution. Recognized for his creative endeavors, he will focus on building content with a global perspective. 

• Inu Majumdar: A first-generation woman entrepreneur with diverse experience in the entertainment industry, Inu Majumdar has successfully built Radio Orange into a formidable entity. She will play a key role in supporting OrangeGlobal Stories’ strategic initiatives. 

Harish M. Bhatia, one of the founders, stated, “The global content consumption landscape is rapidly evolving, and the demand for high-quality audio content is growing exponentially. Our investment of $36 million in marketing and digital promotion is a testament to our commitment to meeting this demand and establishing OrangeGlobal Stories as a leader in the audio OTT space.” 

Inu Majumdar, CEO of Radio Orange and Chairperson of OrangeGlobal Stories, expressed her support for the investment, saying, “We are excited to back OrangeGlobal Stories in this strategic initiative. The $36 million investment will not only boost their brand presence but also enhance the overall quality and reach of their content. We believe in their vision and are confident that this investment will pave the way for a new era in audio entertainment.” 

Strategic Investment Details:  

The $36 million investment will be strategically allocated across various marketing and digital promotion initiatives:

• Brand Promotion: Large-scale campaigns to enhance brand awareness across traditional and digital platforms.
• Digital Marketing: Intensive social media marketing, content marketing, SEO, and PPC campaigns to boost online presence and engagement.
• Content Promotion: Dedicated campaigns to promote new and existing audio web series and stories, leveraging exclusive previews, trailers, and content partnerships.