Shortlist for Indian Marketing Awards 2016 unveiled
The top marketing brands across fourteen categories were shortlisted by a screening council.
Indian Marketing Awards (IMA 2016), presented by Sakal Media Group, has moved one step closer to the awards ceremony. After receiving nearly four hundred entries in the fourteen award categories, the screening council successfully shortlisted the top brands in every category.
The screening council comprised Amar Thomas, Apurva Chamaria, Bharat Kharbanda, Bhaskar Choudhuri, Chandrahas Panigrahi, Ketan Kulkarni, Neelima Burra, Mahesh Israni, Mridula Shekhar, Prabhakar Tiwari, Rajesh Kumar, Sevantika Bhandari, Shashank Sinha and Sumit Bedi.
Here’s the shortlist which you can go through to find out whether your entry made the cut.
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BRAND ACTIVATION |
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S.NO. |
Brand - Campaign Name |
Agency |
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1 |
Nestle India Ltd.- MAGGI re-launch |
McCann Worldgroup |
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2 |
Preparing a City for the Unknowable |
Jagran Prakashan Ltd |
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3 |
Cipla Health Ltd- U Quit I Quit |
mSix |
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4 |
Motorola- Moto Spotlight |
Mindshare India |
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5 |
Reckitt Benckiser India Pvt. Ltd.- Dettol - Star Parivar Awards |
Initiative Media India Pvt. Ltd. |
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6 |
Emami Ltd.- Navratna Oil Nashik Kumbh Mela Activity |
Vritti Solutions Ltd. |
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7 |
Axis Bank- Root For Planet - Investing In Earth |
Utopeia Communicationz |
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BRAND EXTENSION |
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S.NO. |
Brand - Campaign Name |
Agency |
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1 |
Maruti Suzuki India Ltd.- Brand NEXA |
Initiative Media India Pvt. Ltd. |
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2 |
Maruti Suzuki India Ltd.- CKNG - Chalti Ka Naam Gaadi |
Initiative Media India Pvt. Ltd. |
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3 |
Ek Kahaani Aisi Bhi |
Red FM- Kolkata |
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4 |
Happy Bathrooms |
Godrej Consumer Products Pvt. Ltd |
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5 |
Mondelez International- Bournvita Subha Ka Biscuit |
Carat Isobar |
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6 |
Discovery Kids Joy Express |
Discovery Communications India |
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BRAND REVITALISATION |
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S.NO. |
Brand - Campaign Name |
Agency |
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1 |
Nestle India Ltd- MAGGI re-launch |
McCann Worldgroup |
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2 |
Brand Revitalization and Customer Engagement through HCL's official digital transformation partnership with Manchester United |
HCL Technologies Ltd. |
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3 |
FINGERPRINT BANKING CAMPAIGN |
IndusInd Bank |
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4 |
Reliance Fresh- #DildaarDiwali - Beginning A Generous Dialogue With The Voiceless |
Utopeia Communicationz |
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5 |
TVS Scooty Zest- Himalayan Highs |
22feet Tribal Worldwide |
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6 |
British Airways PLC. - Fuelled by Love Campaign |
SapientNitro |
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BUSINESS-TO-BUSINESS MARKETING |
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S.NO. |
Brand - Campaign Name |
Agency |
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1 |
Brand Revitalization and Customer Engagement through HCL's official digital transformation partnership with Manchester United |
HCL Technologies Ltd. |
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2 |
Unlocking the Power of Engaged Customer |
HCL Technologies Ltd. |
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3 |
India's Local FM Network |
94.3 MY FM , Dainik Bhaskar Radio Division |
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4 |
#RaiseTheTricolor |
Yes Bank |
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5 |
Dainik Jagran Casino Grande : THE GAMIFICATION OF ADVERTISING SALES FOR REVENUE GROWTH |
Jagran Prakashan Ltd |
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CAUSE RELATED MARKETING |
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S.NO. |
Brand - Campaign Name |
Agency |
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1 |
P&G - Ariel-Dads Share the load - Men for Laundry |
Mediacom Communications |
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2 |
The Himalaya Drug Company - Muskaan By Himalaya |
Himalaya Drug Company |
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3 |
Coca Cola Support My School Telethon |
Interactive Avenues Pvt. Ltd. |
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4 |
COAI - PMKVY - A Call for Skill Development |
netCORE Solutions Pvt Ltd |
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5 |
SPREAD A SMILE |
RED FM - HYDERABAD |
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6 |
Idea Cellular Ltd.- Powering the Next-Gen Internet Ready India |
Mindshare |
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7 |
Preparing a City for the Unknowable |
Jagran Prakashan Ltd |
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8 |
Stop Women's Day - Nanak Di Soch |
Shemaroo Entertainment |
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CONSUMER INSIGHT |
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S.NO. |
Brand - Campaign Name |
Agency |
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1 |
Castrol Pvt. Ltd. - How Castrol activated mini truck driver targeted only campaign |
Mindshare India |
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2 |
HUL - 6 Pack Band : Happiness that truly went VIRAL! Powered by the PIVOT |
Mindshare India |
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3 |
P&G- Ariel-Dads Share the load - Men for Laundry |
Mediacom Communications |
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4 |
Kellogg's - ORM |
Mindshare India |
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5 |
Raymond Linen |
Raymond Ltd |
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6 |
Mondelez International - SayItWithSilk |
Carat iProspect |
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7 |
HUL - Tamanna - The 140 - Episode Real-Time TV Dashboard |
Mindshare India |
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8 |
HUL- Charisma : Demystifying consumer personality & behavior that impact marketing decisions & strategy |
Mindshare India |
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DIGITAL MARKETING, SOCIAL MEDIA, MOBILE MARKETING |
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S.NO. |
Brand - Campaign Name |
Agency |
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1 |
Nestle India Ltd.- 100 and Running |
SapientNitro |
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2 |
MAGGI re-launch |
McCann Worldgroup |
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3 |
Johnson & Johnson- Stayfree Stay Ahead Helpline |
OMD India |
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4 |
The Himalaya Drug Company- Muskaan By Himalaya |
WATConsult |
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5 |
Dabur - Real juice |
Pokkt |
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6 |
Nestle India Ltd.- Maggi : Restoring Faith in the Aftermath of a Crisis |
Zenith optimedia |
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E-COMMERCE |
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S.NO. |
Brand - Campaign Name |
Agency |
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1 |
Nestle India Ltd. - Maggi : Leveraging E-commerce for the Relaunch of a Prestigious Brand |
Zenith Optimedia |
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2 |
End of Reason Sale |
Myntra Designs Pvt. Ltd. |
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3 |
Craftsvilla- Campaign Watch |
Mindshare India |
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4 |
BYJU - Real Time Pathshaala |
Mindshare India |
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5 |
Photo Do, Insurance Lo |
PolicyBazaar.com |
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6 |
#AskWhatELSS |
Franklin Templeton Investments |
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MARKETING COMMUNICATIONS |
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S.NO. |
Campaign Name |
Client Name |
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1 |
Abbott Healthcare Pvt Ltd - iPump |
iProspect |
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2 |
Dainik Bhaskar 'Zidd Karo Duniya Badlo' Campaign |
D.B. Corp. Ltd. |
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3 |
P&G- Ariel-Dads Share the load - Men for Laundry |
Mediacom Communications |
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4 |
Nestle India Ltd. - MUNCHification |
J. Walter Thompson |
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5 |
The Himalaya Drug Company - Pimple, Caught and Bowled |
Motivator,GroupM |
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6 |
Jal Satyagraha |
Dainik Bhaskar Group |
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MARKETING ON A SMALL BUDGET |
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S.NO. |
Campaign Name |
Client Name |
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1 |
HUL- Show your love on 70 Mm! |
Mindshare India |
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2 |
DABUR INDIA LIMITED - DABUR LAJJA KAVACH |
Milestone Brandcom Pvt. Ltd. |
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3 |
MyWishAtCroma |
Infiniti Retail Ltd. |
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4 |
SAB TV Khidki |
Everest Brand Solutions |
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5 |
Raja-Rani-Mantri Campaign |
Godfrey Phillips India Ltd. |
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NEW BRAND, PRODUCT OR SERVICE LAUNCH |
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S.NO. |
Campaign Name |
Client Name |
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1 |
Eros - Mast Strategy for Bajirao |
Mindshare India |
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2 |
BYJU- Real Time Pathshaala |
Mindshare India |
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3 |
#DeoReborn |
Godrej Consumer Products Pvt. Ltd |
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4 |
Johnson & Johnson- Stayfree Stay Ahead Helpline |
OMD India |
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5 |
Hike Messenger presents "Chutki, Shopkeepaa aur Woh!" "GOT A JOKE, GET ON HIKE" |
92.7 BIG FM & BIG Magic |
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6 |
FINGERPRINT BANKING CAMPAIGN |
IndusInd Bank |
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NOT-FOR-PROFIT MARKETING |
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S.NO. |
Campaign Name |
Client Name |
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1 |
DABUR INDIA LIMITED- DABUR LAJJA KAVACH |
Milestone Brandcom Pvt. Ltd. |
|
2 |
National Skill Development Corporation - India's Got Hunar |
Motivator (GroupM) |
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3 |
Dainik Jagran Bharat Raksha Parv : Thank you Soldier |
Jagran Prakashan Ltd |
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4 |
MTV The JunkYard Project |
Viacom18 Media Pvt. Ltd |
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5 |
Comics For Change |
Dainik Bhaskar Group |
The final winners have been chosen by an esteemed jury led by Suresh Narayanan, Chairman and Managing Director, Nestle India Limited. Other members of the jury were Alok Bansal, Anant Daga, CVL Srinivas, Dev Amritesh, Krishan Kumar Chutani, Parag Desai, Pradeep Dwivedi, Ramesh Jayaraman, Sameer Satpathy and Tarun Chugh.
Besides the brand-centric awards, IMA 2016 will also recognise the Marketer of the Year and honour an industry veteran with the Lifetime Achievement Award. Indian Marketing Awards 2016 will be presented at a glittering awards ceremony on December 2 at Leela Ambience, Gurgaon.
