VAHDAM India enters spices market

VAHDAM® India, the home-grown global wellness brand, has announced the launch of VAHDAM® Spices, a new product category for the company.

Aimed at creating fresher products for an increasingly health-conscious world, VAHDAM® India has expanded its partnership with Indian farmers and cooperatives to bring high-quality and authentic Indian spices to consumers to help them achieve their wellness goals, the company said.

 VAHDAM® India has collaborated with world-renowned, Michelin Star-awarded Chef Vikas Khanna to celebrate the launch of VAHDAM® Spices with a variety of new recipes.

“In 2015, I started VAHDAM® India, with a vision to take this wellness wisdom to the world, under a trusted, ethical, sustainable home-grown brand. And re-imagine the quality & freshness of these offerings. Given my lineage, we started with tea, but the vision was always to do more. And today, I am excited to announce the launch of our range of fresh, ethically sourced, Single Origin Spices from the finest farms in India. India is a magical 'land of spices' and provides the world with the largest variety of delicious spices. However, just like tea, there is an absence of a home-grown brand, and the broken supply chain ensures that consumers don’t get a fresh product,. Additionally, spices are globally grown by spraying copious amounts of pesticides, insecticides & toxins to increase farm yield, which causes a serious health risk to consumers,” said Bala Sarda, CEO & Founder of VAHDAM® India.

“With VAHDAM® India Spices, we aspire to make available a collection of delicious spices, all sourced garden-fresh, packaged at our BRC Certified facility here in India & shipped directly to consumers. We’ve spent the last two years building a supply chain of India's finest organic spice farms with our partners. We made a conscious decision to bring sustainable, clean, and fresh spices to consumers around the world for all their cooking, wellness, and beauty needs.”

 “VAHDAM® India has a reputation for bringing the best of India to the world and I’m incredibly excited to be working with them on the launch of VAHDAM® Spices,” said Chef Vikas Khanna.

“The farmers in India take pride in the spices they grow, which elevates VAHDAM® India’s spices and their taste above what’s currently available on the market. VAHDAM® India’s Spices can help anyone take their cooking up a notch and it will bring more flavour into all of our lives. I’m loving how VAHDAM India’s single origin spices has made its way to my kitchen and I’m in no mood to replace them with anything in the world.”

“Spices can provide a range of health benefits for consumers, but that all depends on where and how they are grown and packaged,” said Ujjwala Baxi, Registered Dietitian.

“VAHDAM® India’s commitment to bringing fresh and single-origin spices from India to the world will help everyone enjoy the benefits of these spices, from Moringa Powder’s antioxidants aiding in heart health to Turmeric Powder assisting in building one’s immunity.”