Virat-Anushka, Harbhajan Singh and Yuzvendra Chahal roped in for makeO toothsi campaign
The campaign humours the Indian audience with trending reels of cricket legends showing off what factor makes them a Champion
Toothsi is tying up with cricketers to define the characteristics that make a true Champion. It its new campaign, the brand draws unexpected parallels between a Champion on the cricket field and their revolutionary clear aligners.
The campaign humours the Indian audience with trending reels of cricket legends showing off what factor makes them a Champion. Starting with the iconic Bhajji who is shown trying multiple activities that he's got no expertise in, such as hula hooping, skipping and salsa dancing. Mid way, he gives in and starts doing bhangra – a quick reminder of how the audience loves his carefree nature.
The cricket champion goes on to share his expert advise, “log sach kehte hai, expert ka kaam ussi ko saaje, ussi se toh bante hai woh champion” (It’s true what they say, leave it to the experts, that’s what makes them a champion), before putting on makeO toothsi’s clear aligners to share “Jaise yeh, aapke daanton ke gap aur tedhe-medhe daant fix karne ka expert hai. 100 se bhi jyaada orthodontists and dentists ki backing hai aur US FDA cleared bhi hai” (An expert in fixing the gaps in your misaligned teeth, makeO toothsi is backed by 100+ orthodontists & dentists and is US FDA-cleared).
This is followed up with a reel by no other than Rajasthan Royals’ ace cricketer Yuzvendra Chahal sharing how both him and makeO toothsi keep things easy. The reel starts on a tense note where Yuzi is debating how to bowl a game-changing ball, when at the peak moment, the tension is broken with Yuzi’s innocent “itni tension?” (so much stress?), “Aise nahi bante champion. Confuse nahi karte. Champion rakhte hai cheezein simple aur easy, jaise main aur mere makeO toothsi clear aligners” (Champions don’t confuse people, they keep things simple and easy, like me and my makeO toothsi clear aligners). Yuzi goes on to wear the aligners and quickly remove them to eat a snack, showcasing just how easy the process is.
Ending on a simple note, Yuzi claims “makeO toothsi clear aligners, easy peasy hai, tabhi toh smile ka champion hai” (makeO toothsi clear aligners, they’re easy to use, that’s what makes them a champion of smiles).
This is not the first time that makeO toothsi has associated with the world of cricket. The brand is home to India’s King of Cricket Virat Kohli and the iconic Anushka Sharma as brand ambassadors, and further celebrated as the 'Great Smiles Partner' for Gujarat Titans at IPL 2022, their exciting collaboration with Ranveer Singh's 83 and this year’s recurring IPL advertisements with Virushka that have made the audience go “easy, peasy, toothsi”.
Stay tuned to find out which other Cricket champions join Virushka, Bhajji and Yuzi in makeO toothsi’s Smile journey this IPL season.
