Ad volumes of foreign education category on radio grew by 71% during Jan-Jun '19: TAM AdEx
Print captured more than half of foreign education's ad insertion pie during the same period
TAM AdEx released the Cross Media data for ad volumes for Foreign Education and radio has emerged as a clear winner. Ad volumes of category 'Foreign Education' on Radio and Print grew by 71% and 19% respectively during Jan-Jun '19 as compared to Jan-Jun '18.
Print captured more than half of Foreign Education's ad insertion pie in Jan-Jun'19. Deakin University was the top advertiser on TV medium, which was also present on Digital medium during Jan-Jun'19.
News Bulletin was the top Program Genre with a 60% share of Foreign Education's advertising on TV, followed by Interviews/ Portraits / Discussion with 19% share. Ad Network was the top Transaction Method in Foreign Education's Digital Advertising.
While radio and print soared high, ad volume on TV tanked by 40% during the same period.
The print had a 56% share of category ad insertion, followed by Radio with 37% share during Jan-Jun '19.
In Jun'19, Print and Radio had the highest ad insertion share for category 'Foreign Educations'.
Top 10 advertisers added 72% share in Print, 56% share on Digital medium and TV & Radio added 100% share during Jan-Jun '19. Deakin University was the top advertiser on TV medium, which was also present on Digital medium during Jan-Jun '19. Deakin University, National University of Singapore and Hult International Business School were the top Foreign Education brands in TV, Print, and Radio respectively during Jan-Jun '19.
News Bulletin was the top Program Genre with a 60% share of Foreign Education advertising on TV, followed by Interviews/Portraits/Discussion with 19% share.
Brand Promotion dominated category advertising with a 93% share of ad volumes
South Zone was on top with 39% advertising share of Foreign Education in Print. In West Zone, Ahmedabad was ahead of Mumbai city in terms of Foreign Education's advertising during Jan-Jun '19. Maharashtra topped with 35% share of Foreign Education's advertising on Radio, followed by Karnataka with a 26% share
Ad Network was the top Transaction Method in Foreign Education's Digital Advertising. Ad Network transaction method had a 42% share of category ad insertions, followed by Direct and Programmatic methods with 34% and 24% shares respectively on Digital.
