Mindshare, HUL, and FCB Interface sweep Prime Time Awards
The Gurdeep Singh and Daughters campaign for Star Plus won the Best Creative Campaign this year.
The fourth edition of the exchange4media Prime Time Awards once again showcased and celebrated the best of television advertising in India.
In this year’s edition 55 metals were awarded under 26 categories. &TV was the presenting sponsor for the award night.
Mindshare won the title of Media Agency of the year award and bagged six gold and three silver metals.
The other big winners this year were Hindustan Unilever Ltd that won two gold and two silver metals and bagged the title of Advertiser of the Year and FCB Interface that emerged as a Advertising Agency of the Year.
Among the other participants, Star India for its various channels including Star Plus and Star Bharat won five gold, four silver and two bronze metals. The Gurdeep Singh and Daughters campaign for Star Plus won the Best Creative Campaign this year.
The other winners included Madison Media and DDB Mudra. Madison media won three silver and four bronze metals while DDB Mudra bagged one bronze under Automotive product and services (Creative) category.
Here is the complete list of winners:
In this year’s edition 55 metals were awarded under 26 categories. &TV was the presenting sponsor for the award night.
Mindshare won the title of Media Agency of the year award and bagged six gold and three silver metals.
The other big winners this year were Hindustan Unilever Ltd that won two gold and two silver metals and bagged the title of Advertiser of the Year and FCB Interface that emerged as a Advertising Agency of the Year.
Among the other participants, Star India for its various channels including Star Plus and Star Bharat won five gold, four silver and two bronze metals. The Gurdeep Singh and Daughters campaign for Star Plus won the Best Creative Campaign this year.
The other winners included Madison Media and DDB Mudra. Madison media won three silver and four bronze metals while DDB Mudra bagged one bronze under Automotive product and services (Creative) category.
Here is the complete list of winners:
| S.NO. | Category | Subcategory | Entry Name | Entrant Name | Brand Name | METALS |
| 1 | CREATIVE | Automotive Products & Services | Volkswagen - Selling an attitude to sell the Polo | DDB Mudra Group | Volkswagen Group Sales India Pvt. Ltd. | Bronze |
| 2 | CREATIVE | Automotive Products & Services | Live young live free | FCB Interface | Mahindra and Mahindra LTD | Bronze |
| 3 | CREATIVE | Automotive Products & Services | Droom - How Technology Beat Humans! | Contract Advertising India Pvt Ltd | Droom Technology Pvt. Ltd. | Silver |
| 4 | CREATIVE | Consumer Durables | Jaquar Melt The Day Away | Enormous Brands | JAQUAR | Silver |
| 5 | CREATIVE | Corporate Image | Gurdeep Singh & Daughters | Star India | Star Plus | Gold |
| 6 | CREATIVE | CSR & Social Welfare | Gurdeep Singh & Daughters | Star India | Star Plus | Gold |
| 7 | CREATIVE | E-Commerce & Web Services | Shayad Se Shaadi Tak TV campaign | People Interactive Private Limited | Shaadi.com | Bronze |
| 8 | CREATIVE | E-Commerce & Web Services | Droom - How Technology Beat Humans! | Contract Advertising India Pvt Ltd | Droom Technology Pvt. Ltd. | Bronze |
| 9 | CREATIVE | E-Commerce & Web Services | Cricbuzz - Cricket ka Keeda | Times Internet Limited | Brand - Cricbuzz | Silver |
| 10 | CREATIVE | Entertainment & Media | Burn Your Fears | Star India Pvt Ltd | Star Bharat | Silver |
| 11 | CREATIVE | Entertainment & Media | Gurdeep Singh & Daughters | Star India | Star Plus | Gold |
| 12 | CREATIVE | Entertainment & Media | Jawab dene ka waqt aa gaya hai | Sony Pictures Network India | Gold | |
| 13 | CREATIVE | FMCG - Personal & Home Care | Nivea Body Deodorizer | FCB Interface | Nivea India | Bronze |
| 14 | CREATIVE | Jewellery, Fashion & Lifestyle | Manyavar_NayeRishteNayeVaade | Shreyansh Innovations Private Limited | Manyavar | Silver |
| 15 | CREATIVE | Retail | OLX - Aagey Badho | Enormous Brands | OLX | Silver |
| 16 | CREATIVE | Travel, Tourism & Leisure | Club Mahindra | FCB Interface | Mahindra Holidays and Resorts India Ltd | Bronze |
| 17 | CREATIVE | Travel, Tourism & Leisure | MMT Assured | MakeMyTrip | MakeMyTrip.com | Gold |
| 18 | CREATIVE | Best Campaign | Gurdeep Singh & Daughters | Star India | Star Plus | Gold |
| 19 | MEDIA | Best Integrated TV Campaign | Connecting millions of Indians Together - Jio IPL | Jio | Jio | Bronze |
| 20 | MEDIA | Best Integrated TV Campaign | Nimki Mukhiya Launch | Star India Pvt Ltd | Star Bharat | Bronze |
| 21 | MEDIA | Best Integrated TV Campaign | Lux Golden Rose Awards | Mindshare | Hindustan Unilever Limited | Silver |
| 22 | MEDIA | Best Integrated TV Campaign | Star Plus - Nayi Soch | Mindshare | Star India Pvt. Ltd. | Gold |
| 23 | MEDIA | Best Launch/Re-Launch Strategy for a product/service | Star Bharat Launch | Star India Pvt Ltd | Star Bharat | Silver |
| 24 | MEDIA | Best Launch/Re-Launch Strategy for a product/service | Star Plus - Nayi Soch | Mindshare | Star India Pvt. Ltd. | Silver |
| 25 | MEDIA | Best Integration of Brand & Movie | Sugar Free – CHEF Ki Pasand | MATES – Entertainment Unit of Madison World | Sugar Free | Silver |
| 26 | MEDIA | Best Integration of Digital Content with TV | 30 million touches - Jio KBC | Jio | Jio | Silver |
| 27 | MEDIA | Best Integration of Digital Content with TV | Godrej No1 - An Ode to the No 1 Beauty of Punjab | Madison Media | Godrej No 1 - Godrej Consumer Products Limited | Silver |
| 28 | MEDIA | Best Use of Entertainment Channel | Lux Golden Rose Awards | Mindshare | Hindustan Unilever Limited | Silver |
| 29 | MEDIA | Best Use of Entertainment Channel | When KBC sang the Rin Anthem | Mindshare | Hindustan Unilever Limited | Gold |
| 30 | MEDIA | Best Use of Influencers/Celebrities | BBLUNT Bollywood's Hair Secrets Revealed | Madison Media | BBLUNT Salon Secret - Godrej Consumer Products Limited | Bronze |
| 31 | MEDIA | Best Use of Influencers/Celebrities | Gurdeep Singh & Daughters | Star India | Star Plus | Silver |
| 32 | MEDIA | Best Use of Influencers/Celebrities | Star Plus - Nayi Soch | Mindshare | Star India Pvt. Ltd. | Gold |
| 33 | MEDIA | Best Use of Kids Channel | Fevicol Slime | Madison Media | Pidilite Industries Limited | Bronze |
| 34 | MEDIA | Best Use of News Channel | News Wiz | Madison Media | TATA Chemicals Limited | Bronze |
| 35 | MEDIA | Best Use of Regional Entertainment Channel | Godrej Cinthol - Original | Godrej Consumer Products Limited | Godrej Cinthol | Bronze |
| 36 | MEDIA | Best Use of Regional Entertainment Channel | Gowardhan Ghee Bappa Majha | Madison Media | Parag Milk Foods Limited | Silver |
| 37 | MEDIA | Best Branded Content on TV | BBLUNT Bollywood's Hair Secrets Revealed | Madison Media | BBLUNT Salon Secret - Godrej Consumer Products Limited | Bronze |
| 38 | MEDIA | Best Branded Content on TV | Fevicol Slime | Madison Media | Pidilite Industries Limited | Silver |
| 39 | MEDIA | Best Branded Content on TV | Happy Price Combos | Madison Media | Hardcastle Restaurants Private Limited | Silver |
| 40 | MEDIA | Best Branded Content on TV | Star Plus - Nayi Soch | Mindshare | Star India Pvt. Ltd. | Gold |
| 41 | MEDIA | Best Branded Content on TV | When KBC sang the Rin Anthem | Mindshare | Hindustan Unilever Limited | Gold |
| 42 | MEDIA | Best Use of Sports channel | Mutual Funds Sahi Hai | DENTSU X | AMFI | Silver |
| 43 | MEDIA | Best Use of Sports channel | Star Plus - Nayi Soch | Mindshare | Star India Pvt. Ltd. | Gold |
| 44 | BROADCASTER | Best Launch/Re-Launch of a Program/Channel | Launch of Star Gold Select | Star India Pvt. Ltd. | Star Gold Select | Silver |
| 45 | BROADCASTER | Best Launch/Re-Launch of a Program/Channel | Jawab dene ka waqt aa gaya hai | Sony Pictures Network India | Gold | |
| 46 | BROADCASTER | Best Program Promotion Strategy - Best Digital Strategy | Game Of Thrones Season 7 | Star India Pvt Ltd | Star World | Bronze |
| 47 | BROADCASTER | Best Program Promotion Strategy - Best on-ground Strategy (B2C) | &TV - Bhabiji Ghar Par Hain | &TV | &TV - BhabiJi Ghar Par Hain! | Silver |
| 48 | BROADCASTER | Best Program Promotion Strategy - Best on-ground Strategy (B2C) | Viacom18 Toilet On ground campaign | Viacom18 Motion Pictures | Gold | |
| 49 | BROADCASTER | Best Program Promotion Strategy - Best Integrated Marketing Strategy | Viacom18 XXX Desi Badass | Viacom18 Motion Pictures | Bronze | |
| 50 | BROADCASTER | Best Program Promotion Strategy - Best Integrated Marketing Strategy | Jawab dene ka waqt aa gaya hai | Sony Pictures Network India | Silver | |
| 51 | BROADCASTER | Best Program Promotion Strategy - Best Integrated Marketing Strategy | Viacom18 Toilet Integrated Campaign | Viacom18 Motion Pictures | Gold | |
| 52 | BROADCASTER | Public Service | Gurdeep Singh & Daughters | Star India | Star Plus | Gold |
| 53 | EXCELLENCE | ADVERTISER OF THE YEAR | Hindustan Unilever Limited | Gold | ||
| 54 | EXCELLENCE | ADVERTISING AGENCY OF THE YEAR | FCB Interface | Gold | ||
| 55 | EXCELLENCE | MEDIA AGENCY OF THE YEAR | Mindshare | Gold | ||
