Vivo IPL India’s biggest sporting event has entertained the nation like no other sporting platform for the past decade. This year is extra special as Star India re-imagines how the country will experience the Vivo IPL 2018 by putting fans at the heart of the experience and leveraging the power of localization and technology. Adding to the excitement of cricket, Star India today announced the Star Re.Imagine Awards, an award that will recognize creativity and innovation in the use of integrated media in advertising campaigns aired during the VIVO IPL 2018 on Star Sports & Hotstar.
Every creative broadcast on Star Sports, and streamed on Hotstar during the VIVO IPL 2018 will automatically be eligible for the Star Re.Imagine Awards. A high powered jury including the likes of advertising legend Sir John Hegarty, one of the world’s most celebrated creative directors Piyush Pandey, acclaimed filmmaker Raju Hirani, marketing veteran Vibha Rishi, digital evangelist Rahul Welde and adman V Sunil will deliberate on the winners on May 26, and select two campaigns that they believe have excelled in terms of creativity and leveraging the platform. The awards will not only celebrate creativity, but also recognize and appreciate teamwork. Two winning teams of 24 members each will be hosted for a premier global sporting event.
Gayatri Yadav, Head Consumer Strategy & Innovation, Star India, notes, “Vivo IPL 2018, is poised to be one of the biggest sporting events ever,, and is the most powerful platform to connect with consumers and build brands. Star Re.Imagine Awards is a first of its kind initiative that will celebrate and recognize creativity and the integrated use of media on this - the largest stage of any campaign. We are very excited to bring together a bespoke independent jury of some of the most eminent names across marketing, media and storytelling to celebrate two campaigns aired during this VIVO IPL 2018 on Star Sports network and Hotstar which push the boundaries of creativity. Recognising that great campaigns are powered by great teamwork the award will celebrate members of the integrated team across marketing, creative and media, who will be hosted for a premier global sporting event. We hope to make Star Re.imagine Awards the space where new legends will be born!"
Partnering with Star India in this initiative are Sideways, Kyoorius and audit partner PWC.