The second article in the PowerPlay Series discusses how IPL has empowered brands in their pursuit to become unicorns, as we approach the 15th season of India’s favourite mega event
The PowerPlay Series discusses why IPL is the preferred choice of platform for brands across categories as we approach the 15th season of India’s favourite mega event
The far-reaching impact of the tournament has benefited brands associating with limited outlays, giving them a significant inflection in both brand and business outcomes
With this phase 2 IPL having just 31 matches, the outlay required by brands to amass large scale reach and attention is much lower
As per the report, the number of categories grew by 5% in 5 matches of IPL 14 compared to the same number of matches in the previous season
323 million total impressions recorded
The network will air live matches from April 18 onwards
Marya, Director-Brand Strategy, Vivo India, revealed that the brand will be running a big consumer gratification contest for Vivo IPL 2021, 'The #PerfectFan'
Bodycare’s special campaign on body positivity will also spread the right message to the viewers with this association
The multilingual video-anthem is developed by Nucleya & sung by 7 rappers - Dee MC, RAK, J19 Squad, Satyum, Vithika Sheru, Maharya, Gubbi, and Rawal, each representing their beloved city
Radio industry leaders discuss their IPL advertising plans, associations with teams, and the potency of media spends on the medium during the cricketing season
Conceptualised by Dentsu Impact, Vivo's #DelightEveryMoment campaign was heavily advertised on TV during IPL 2020. Lowe Lintas too worked on other aspects of the campaign
Election se Selection is an online contest for IPL fans that allows them to have a say in the form of a vote about the VIVO IPL Auction
While BCCI is said to be working out solutions to make it possible to go ahead with the tournament, the government authorities have left it to the organisers to take the final call
About 60 players from across the world are expected to travel to India for IPL but government restrictions on visas due to Coronavirus fears have put a question on their travel plans
The fan banter around Season 13 of the VIVO IPL has inspired #KhelBolega campaign, launched by Star Sports along with BCCI
The TVC builds on one of the key conversation points amongst fans who argued that Rohit Sharma-led Mumbai Indians only won VIVO IPL in even-numbered years
The film was released in multiple languages across TV & digital, and is a start to an integrated marketing communications campaign to the season
PhonePe will launch a series of TV ads during the upcoming IPL season