zepto

The brand has rolled out a rap ad film for the campaign

e4m Staff Aug 12, 2024 4:31 PM

The campaign has two digital films showcasing inspiring stories of inclusivity

e4m Staff Aug 10, 2024 6:00 PM

Prior to Zepto, Devendra Meel led special initiatives at Zomato and Jio

e4m Staff Jul 12, 2024 12:43 PM

Our favourite commercials in Week 2 of June

e4m Desk Jun 22, 2024 8:54 AM

A debate has broken out in the Instagram comment section of one Prami Sridhar who claimed to have found a mouse carcass in a bottle of Hershey's chocolate syrup

e4m Staff Jun 20, 2024 3:09 PM

Brands explored a gamut of themes to pay tribute to the spirit of fatherhood

e4m Desk Jun 15, 2024 8:09 AM

The campaign has been released in Hindi and Tamil as well

e4m Staff Jun 10, 2024 3:29 PM

The billboards, strategically placed in high-traffic areas of the city, feature witty exchanges between the two brands

e4m Staff Apr 5, 2024 6:45 PM

If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts

Sohini Ganguly Mar 11, 2024 8:51 AM

Players like Zepto, Dunzo and Blinkit have reported staggering losses in FY'23. Industry observers believe price wars and the 'need for speed' propositions are to be blamed

Sohini Ganguly and Nilanjana Basu Nov 9, 2023 8:26 AM

Ads that caught our attention between October 1 and 15

e4m Staff Oct 28, 2023 8:37 AM

The campaign is conceptualized by L&K Saatchi & Saatchi

e4m Staff Oct 6, 2023 4:02 PM

Nanda has been with Zepto since July 2021

e4m Desk Jun 2, 2023 2:22 PM

Besides, Vinay Dhanani has been elevated to President - Supply Chain and Category, and Viral Jhaveri will be taking over as Chief Growth Officer

e4m Desk Jun 1, 2023 8:37 AM

Recently, many brands have opted for traditional OOH formats, including advertising on autos. e4m reached out to brands and experts to understand how these formats are more impactful

Tanzila Shaikh Apr 25, 2023 9:31 AM

Kartik Smetacek, Joint National Creative Director at L&K Saatchi and Saatchi, shares the brief and challenges for the campaign and his take on Cannes Lions this year

Tanzila Shaikh Apr 19, 2023 1:23 PM

In an exclusive conversation, Zepto’s Chief Marketing Officer Amritansu Nanda talks about their viral campaign ‘Nahi Milega’

Tanzila Shaikh Apr 4, 2023 9:02 AM

At the Pitch CMO Summit, Palicha, co-founder and CEO, Zepto, spoke about how the grocery platform went from making zero rupees to raking in thousands of crores in annual sales in just 18 months

e4m Desk Mar 27, 2023 1:42 PM

The 10-min grocery delivery service roped in an uncle from Delhi to build the trending character of Uncle ji weeks before unveiling their brand campaign

e4m Desk Mar 24, 2023 12:11 PM

Prior to joining Zepto Shreyansh worked with Flipkart as Head of Performance marketing

e4m Desk Jan 31, 2023 2:56 PM

Bobble AI aggregated and analyzed data from 50 million smartphone users

e4m Desk May 14, 2022 10:23 AM

The campaign has been created by L&K Saatchi & Saatchi

e4m Desk May 14, 2022 8:42 AM

A host of new advertisers drawn to IPL this year include Spotify, Zepto, Spinny, Niyo, Meesho, Pristyn Care and Ather Energy

Sonam Saini Mar 10, 2022 8:47 AM

The campaign consists of 3 digital films showing the delivery of fruits & vegetables within 10 minutes

e4m Desk Jan 18, 2022 11:32 AM

The ad world came back to regular programming in the past fortnight with a series of product/service-centric ads

Mansi Sharma Nov 22, 2021 8:36 AM

Campaign consists of three digital films and OOH execution

e4m Desk Nov 17, 2021 10:56 AM

Zepto was recently in the news after its 19-year-old Stanford-educated founders Aadit Palicha and Kaivalya Vohra raised $60 million in funding

e4m Desk Nov 10, 2021 1:58 PM