“Cafes, late-night leisure centres, cineplexes are offering an increasingly out-of-home lifestyle”
Pramod Bhandula, MD, JCDecaux India, says Indian outdoor advertising is different from the global market in many ways -- lack of quality is the key differentiator here compared to global markets. Currently, authorities are looking at revenue maximisation rather than focusing on quality, he points out, adding that some civic bodies are opening up to discussions.
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Published: Dec 6, 2007 6:31 AM | 1 min read
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Pramod Bhandula, MD, JCDecaux India, says Indian outdoor advertising is different from the global market in many ways -- lack of quality is the key differentiator here compared to global markets. Currently, authorities are looking at revenue maximisation rather than focusing on quality, he points out, adding that some civic bodies are opening up to discussions.
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