The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Rescue operations are underway with no reports of anyone trapped beneath the debris so far
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as well
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
BMC has drafted stringent rules for OOH advertising which seek to redefine the entire out-of-home advertising including DOOH. It will be made public once 'model code of conduct' is lifted
These billboards, the civic body said, exceed the approved size
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
The immersive experience was to captivate audiences, showcasing the features, design and capabilities of the new Hyundai CRETA
The billboards, strategically placed in high-traffic areas of the city, feature witty exchanges between the two brands
The picture of Alia Bhatt is from Gucci's Eyewear Spring Summer 2024 campaign and has sparked the debate about the actor's global popularity
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
Netizens are praising a smartly executed OOH campaign that places billboards of the two brands strategically one above the other in a way that the messages read connected
The quirky OOH campaign across Delhi-NCR is a subtle dig at the city's declining air quality
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
The brand has bagged a Guinness World Record certification for its latest outdoor campaign, set in the heart of Vijayawada
Team Ideacafe.agency installed a treadmill on a billboard and invited people to have their fitness check
The first-of-its-kind set-up has been installed in Bengaluru
The Ahmedabad-based brand utilised the complete network of digital billboards by occupying all slots, managed by Times OOH in the city
We bring you a roundup of the news that made headlines this past week
OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities
The digital billboards are spread across key touchpoints in Ahmedabad such as arterial roads, tourist hot-spots and recreational and leisure areas
The Dil Khol Ke campaign celebrates the spirit of Mumbai, the camaraderie of the teams and showcase their passion of sports
This 120ft x 122ft high billboard is located near Bandra Rail Overbridge on W.E.H, Mumbai, which provides unmatched visibility, reach and performance tracking of advertising campaigns
The initiative is part of BBC News’ ‘Make More of Your World’ campaign, re-launched in December 2020
The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more
The messages are displayed on their properties at Pedder Road, Worli, Sion Flyover, Mahim Causeway, Bandra Sealink, Andheri, Juhu & Goregaon
Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike
The 1000-foot-long billboard showcases Hotstar's vast library of content, from Mission Mangal to Kasauti Zindagi Kay