Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
OOH industry players say the new policy might even fail to achieve its primary objective of ensuring public safety, which was the supposed rationale behind the BMC's initiative
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
BMC has drafted stringent rules for OOH advertising which seek to redefine the entire out-of-home advertising including DOOH. It will be made public once 'model code of conduct' is lifted
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts
The agency bagged 4 golds, 6 silver metals and 12 bronze across categories for their outstanding work
The quirky OOH campaign across Delhi-NCR is a subtle dig at the city's declining air quality
Increased footfalls, visibility, cultural connotation and emotional connection to the festival make the Pujo season an opportune time to go all out with OOH and banner advertising, say experts
At the e4m NEONS OOH Conference, panellists shared insights on the topic 'Leveraging DOOH for Innovative & Impactful Media Formats'
Industry leaders at the e4m NEONS OOH Conference discussed where out-of-home advertising stands today and what it needs at the moment to reach its full potential
e4m NEONS OOH Awards 2023 honoured creative excellence in out-of-home advertising design & innovation
Rawat, creative director, Landor & Fitch India, spoke how outdoors are one of the most amazing areas of expression at the recently held NEONS OOH Conference
Despite the government crackdown, many gambling platforms have been finding covert ways to advertise their websites through surrogate ads, etc.
Prior to this, Biyani was Senior VP & CFO of Times OOH
The bids are for nine metro stations of Corridor 1 of Phase I Extension
We bring you a roundup of the news that made headlines this past week
The agencies would manage Vadilal’s OOH media, strategy, planning, buying, negotiation and implementation for OOH
Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center
The digital billboards are spread across key touchpoints in Ahmedabad such as arterial roads, tourist hot-spots and recreational and leisure areas
The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space
Under this agreement, LOCAD has the sole rights for monetization and making the entire DOOH inventory Smart with its proprietary CMS and programmatic platform
This 120ft x 122ft high billboard is located near Bandra Rail Overbridge on W.E.H, Mumbai, which provides unmatched visibility, reach and performance tracking of advertising campaigns
According to industry estimates, both Amazon Prime Video and Netflix have spent close to Rs 6-7 crore per campaign across India
Louis Philippe Brand CMO Farida K talks about the new collection, digital campaign, and plans for H2
A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players
The agency will operate out of its office in Mahim Causeway
Industry players share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting
These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code
Outdoor advertising company JCDecaux owns exclusive advertising rights at the Bengaluru International Airport
Bank of Baroda, ITC, Samsung, Netflix, Cadbury and more have already boarded this mega LED screen with their campaigns & are becoming the eye candy for all
e4m speaks to OOH players to understand how the re-opening of the Versova-Ghatkopar stretch will help in the industry's revival
The OOH agency recommends that while its important for companies to reduce costs, failing to support brands or invest in customer needs can jeopardise brand performance in the long term
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood
Totalling more than 40,000 square feet, the new display canvas amounts to almost a full acre of high-resolution LED signage
The campaign invites Kerala OOH players to submit COVID-19-themed creatives, of which the six best ones will be awarded a cash prize
Online shopping is the only digital activity that is poised for growth post lockdown
The software will aid the agency in managing its outdoor media inventory, leads, campaigns, operations and finance on one unified platform
According to early estimates, the sector could face up to 15% dip in business in the short term
On Day 2 of the e4m NEONS OOH Conference, experts discuss how digitisation and innovations are impacting the OOH industry
Among the big winners were Rapport Outdoor Advertising, Brown & Polson, Laqshya, Street Talk, Ecosys OOH, Milestone Brandcom, Signpost India and Tribes Communication
The 10th edition of e4m NEONS OOH Conference & Awards 2020 was held on March 12th, 2020 at the Taj Santacruz, Mumbai
Bharat Khatri, Country Head, Xaxis India, spoke on 'Performance-driven outdoor buying and selling: How it works'
Basu, Partner & Leader, Entertainment & Media, PwC India, will speak on the topic ‘India on Traditional to Digital to Mobile: What next in Outdoor Advertising?’
At the tenth edition of NEONS OOH Conference & Awards, Agarwal, Country Media Lead, IKEA India, will share how outdoor advertising has helped the brand reach out to its target audience
While the Delhi High Court laud EC’s move, industry experts decry its decision to single out the DMRC while allowing other public properties like buses and autos to carry political ads
Chaudhry, Group President - Corporate Brand Custodian, Adani Group, will be a grand juror at the NEONS OOH Conference & Awards 2020
Harsh Vardhan Mahipal, the founder of TaxiTop Media, tells us how their distinguished approach has helped in boosting the growth of the company
Hannan, Founder of OOH start-up Advert-live, tells us more about his vision for the agency, how they plan to stand out in an already cluttered OOH market and plans for 2020
If 2019 was an eventful year for OOH, 2020 is poised to be even bigger. All eyes are on these industry bigwigs who are set to make it happen