‘The pandemic led us to think more creatively than we did before’
In today’s edition of e4m PR and Corp Comm’s ‘30 Under 30 series’, Sonali Priyambada, Account Manager, Allison+Partners, talks about the key trends she observed in the industry and her learnings
The exchange4media PR and Corp Comm’s 30 Under 30 Awards identifies next-generation leaders in the PR and corporate communications industry. It honours some of the brightest professionals, entrepreneurs, game changers and achievers of the industry under the age of 30.
The ‘30 Under 30 series’ features the winners who share their experiences, trends they have observed in the domain and where they see themselves in the next five years.
In today’s series, we speak to Sonali Priyambada, Account Manager, Allison+Partners.
Excerpts:
How does it feel to be recognised and honoured for your contribution to the industry?
The feeling is surreal. All the hard work and determination have paid off and I feel truly content with this recognition. Allison+Partners has given me numerous opportunities to learn and grow, as an individual and a team leader. I have learned so much from my mentors - Pranav Kumar, Neha Merchant, and Chandni Arora, and continue to do so. This award is also a result of the time and the effort that they have put in, to train and support me.
What are the key trends that you have noticed in the past year in the PR and Corp Comm domain?
The PR and corporate communications industry is extremely dynamic and fast-paced. The pandemic led us to think more creatively than we did before, underscoring the role those strategic communications can play at a time of disruption. With the proliferation of digital channels and continuing evolution of traditional media, our role goes beyond driving organic outcomes but rather a combination of earned and paid media, helping brands create an impact. We need to think on our feet and be agile.
What is that one industry lesson/ experience that you will carry with you throughout your career?
Always look at the bigger picture and give a 360-degree view while providing counsel to your client and be kind to and patient with your team because they look up to you for everything.
Where do you see yourself in the next five years?
I look forward to learning more and striving to be a thorough and experienced communications professional. I hope to get new and exciting opportunities to work with exciting brands and perhaps eventually, moving the client side to run communications for a global technology organisation since technology is my passion.
