The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when choices were limited and attention was ample
If the deal is successfully concluded, it would see the Indian conglomerate directly compete with Pepsi and billionaire Mukesh Ambani's Reliance Retail
The RCCL FMCG business is being sold to GCPL along with the trademarks of Park Avenue (for the FMCG category), KS, KamaSutra and Premium, through a slump sale