Rana Daggubati defends his neighbourhood in 99acres campaign
The campaign, conceptualised in-house, aims to promote the platform’s Ratings, Reviews & Price features
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Why brands & advertisers are closely watching CTV content recognition data
Content publishers study Automatic Content Recognition data for insights into what content is performing well amongst audiences, helping them to identify trends and plan ahead, share industry players
e4m India Brand Conclave: Insightful panel discussions with industry experts
The theme of this edition of the conference is ‘All about building brands for today & tomorrow’
99acres campaign talks of how everyone’s a property expert
The campaign highlights the ‘Insights’ feature that helps users make an informed property decision
Adda52 rolls out new campaign with Jatin Sarna
The brand has launched the campaign across social media channels
Why micro-influencers remain underpaid despite growing in popularity & reach
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts
Netflix scores big with viewers (with a little help from Spotify)
How Netflix characters and shows became a big part of the Spotify user's digital experience, which in turn drove interest and awareness of Netflix's content offerings
You get what you see on 99acres, says property site in its new campaign
Created by Wunderman Thomson, the campaign went live on television during the third test match between India and England on Feb 24
Netflix celebrates its unique storytelling in new campaign
The Just a Story Away campaign encapsulates the passion for storytelling and lauds creators from around the world
McDonald’s elevates Alistair Macrow as Global Chief Marketing Officer
Macrow, who has been with McDonald’s since 2007, will be responsible for developing the global menu strategy, marketing functions & training programmes
Netflix rolls out Rs 5 a month offer. What’s the catch?
The streaming giant’s Rs 5 promotional offer is for new users but not for all of them