The campaign, conceptualised in-house, aims to promote the platform’s Ratings, Reviews & Price features

e4m Staff Jul 18, 2024 1:47 PM

Content publishers study Automatic Content Recognition data for insights into what content is performing well amongst audiences, helping them to identify trends and plan ahead, share industry players

Shantanu David Jul 7, 2023 9:01 AM

The theme of this edition of the conference is ‘All about building brands for today & tomorrow’

exchange4media Staff Feb 24, 2023 9:00 AM

The campaign highlights the ‘Insights’ feature that helps users make an informed property decision  

exchange4media Staff Feb 11, 2023 8:47 AM

The brand has launched the campaign across social media channels

exchange4media Staff May 16, 2022 12:38 PM

Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts 

Mansi Sharma Feb 4, 2022 8:30 AM

How Netflix characters and shows became a big part of the Spotify user's digital experience, which in turn drove interest and awareness of Netflix's content offerings

exchange4media Staff Jul 20, 2021 8:33 AM

Created by Wunderman Thomson, the campaign went live on television during the third test match between India and England on Feb 24

exchange4media Staff Feb 28, 2021 6:00 PM

The Just a Story Away campaign encapsulates the passion for storytelling and lauds creators from around the world

exchange4media Staff Sep 12, 2020 10:05 AM

Macrow, who has been with McDonald’s since 2007, will be responsible for developing the global menu strategy, marketing functions & training programmes

exchange4media Staff Jun 10, 2020 8:24 AM

The streaming giant’s Rs 5 promotional offer is for new users but not for all of them

Shikha Paliwal Feb 24, 2020 7:14 AM