From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift
In 2026, creativity won’t be about volume or speed, but meaning, consistency, and the courage to say less as audiences grow more selective
As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more
Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity
The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised hoardings
With this new programming slate, ET NOW strengthens its core promise to ‘Rise With India’
While accepting the AAAI Lifetime Achievement Award, Joshi warned against cliché creativity, data overreach, and the need for human anchoring in AI-driven advertising
Layoffs, uncertainty, client conflicts & integration woes for the Omnicom network, will this benefit rival networks and independents in the near term?
Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025
As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens
New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
Sehgal’s expected move comes at a crucial time for Times TV Network, signaling renewed stability, sharper growth plans, and a strategic leadership reboot for the broadcaster.
Revenue of the company fell 26%
Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
In practice, DIPR rates are typically 10% to 50% higher than DAVP rates
Farewell to the legend who found stories in every brand — from Asian Paints to Fevicol, Piyush Pandey was truly the heart of Indian advertising
They’ve lifted the Cup and the country’s hopes- can India’s women cricketers now lift their brand power and match the men?
Udyan Ghai, Group Head of Marketing, Apollo Tyres, shares how the Rs 579-crore Team India jersey deal strengthens brand and dealer engagement
Before joining Tilt Brand Solutions, Krishnan was with Mullen Lintas for over four years. He has also worked at MullenLowe Lintas Group, Grey Group, and Star TV
11Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
As Snapchat and Instagram roll out new updates, how will marketers and industry experts decode them to their advantage and spot new opportunities?
ITW Arc debuts as ITW Universe’s new arm, offering legal and compliance expertise to help brands navigate complex regulatory landscapes
Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners
The event featured discussions on skincare stigma, self-acceptance, and awareness sessions for students across the country
Punt Creative, led by Harsh Shah and Rohan Naterwalla, will manage digital, social and campaign responsibilities for three of PCH’s brands – Lactocalamine, the i-range including i-pill, and Littles
Parle-G celebrates the evolution of motherhood into friendship
In conversation with IMPACT, Aamir Khan discusses ‘Sitaare Zameen Par’, turning down ₹125 cr, and why real marketing connects through emotions—not trends
Rahul Menon, Marketing Head - India & SAARC, Zendesk, speaks to IMPACT Magazine about how they are helping brands streamline customer experiences and more
Varun Gupta, Co-Founder, Boult on marketing strategies that helped the company grow despite an overall category decline, influencer marketing & more
WeWork India signs leases for two new centres - WeWork EON Free Zone in Pune, and WeWork Ramanujan Intellion Park in Chennai.
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
India’s OTT market hits Rs 37,940 Cr in 2024; YouTube grabs 38% share
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
Most recently, Sandeep Singh Arora was with Samsung India's Consumer Electronics division as Head of the Online Business Unit and then the Head of Marketing Communications
Kaplan who is a Republican and free-speech champion for conservative voices has taken over from Clegg who is a Liberal Democrat leader and the former PM of UK between 2010 to 2015
Rakesh Malhotra, Founder, Livguard tells us how the company has taken the onus to educate consumers about usage of solar and e-mobility
‘We’re focused on entertainment, don’t plan to enter sports unless there’s strong ROI’
Australia bans social media for under-16s: A glimpse into the future for platforms?
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Check out the festive hits and misses reviewed by IMPACT Magazine
In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract" related to the ICC media rights deal
After Naveen Tewari of InMobi & Glance and Prasanth Kumar of GroupM, who will take home the title of e4m Influencer of the Year 2023? Read all about the nominees!
This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health
The account will be serviced from the agency’s Mumbai office
Swagatika Das, Co-Founder of Nat Habit, shares insights into the brand's journey of 'fresh Ayurveda,' addressing the challenges faced, how the brand stays true to its authenticity and more
As per legal experts, since OTT services are pan- there will be issues in the implementation of such a tax at the state level & new cess will conflict with GST principles