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According to PMAR 2026, sports’ TV AdEx share rose from high teens to 23–25% in 2025—but how has the sports marketing universe evolved?
e4m Staff Mar 13, 2026 2:00 PM
Netflix appoints Magali Huot as Director of Games Marketing, Mainstream Games
To qualify for this year’s MADDYS, work must have been first released between 1st April 2025 and 31st March 2026
Industry experts see early green shoots in December, but say the recovery remains gradual
e4m Staff Jan 27, 2026 10:05 AM
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 10:49 AM
In the Union Budget 2024-25, the Government of India allocated Rs 1,089 crore for information and publicity
e4m Staff Jan 21, 2026 10:42 AM
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
e4m Staff Jan 19, 2026 11:58 AM
As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
e4m Staff Jan 16, 2026 12:49 PM
Pongal has evolved into a short, high-intent consumption window with brands moving away from momentary festive advertising towards experience-led, cultural storytelling, note industry observers
e4m Staff Jan 16, 2026 12:46 PM
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
e4m Staff Jan 16, 2026 12:42 PM
Experts note that while the key shift this year is towards measurability and screen-led planning, there is cautious optimism in advertiser sentiment
e4m Staff Jan 14, 2026 11:54 AM
From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past
Aryendra Khan Jan 14, 2026 11:50 AM
Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten
e4m Staff Jan 13, 2026 11:42 AM
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
Anuja jain Jan 13, 2026 11:26 AM
India’s advertising industry crossed Rs 1 lakh crore in FY25, with nearly half spent on digital, highlighting how brands are increasingly aligning budgets with mobile-first consumer behaviours
Shantanu David Jan 12, 2026 12:41 PM
As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore
e4m Staff Jan 9, 2026 11:55 AM
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
e4m Staff Jan 7, 2026 11:41 AM
This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift
Shalinee Mishra Jan 6, 2026 1:28 PM
In 2026, creativity won’t be about volume or speed, but meaning, consistency, and the courage to say less as audiences grow more selective
Aryendra Khan Jan 6, 2026 1:18 PM
As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
e4m Staff Jan 5, 2026 11:43 AM
After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more
Simran Sabherwal Jan 5, 2026 11:10 AM
Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity
Anuja jain Jan 5, 2026 11:05 AM
The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised hoardings
e4m Staff Dec 31, 2025 9:50 AM
With this new programming slate, ET NOW strengthens its core promise to ‘Rise With India’
e4m Staff Dec 24, 2025 2:15 PM
While accepting the AAAI Lifetime Achievement Award, Joshi warned against cliché creativity, data overreach, and the need for human anchoring in AI-driven advertising
e4m Staff Dec 24, 2025 10:06 AM
Layoffs, uncertainty, client conflicts & integration woes for the Omnicom network, will this benefit rival networks and independents in the near term?
Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025
As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens
e4m Staff Nov 21, 2025 10:30 AM
New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
e4m Staff Nov 20, 2025 10:34 AM
Sehgal’s expected move comes at a crucial time for Times TV Network, signaling renewed stability, sharper growth plans, and a strategic leadership reboot for the broadcaster.
e4m Staff Nov 20, 2025 9:54 AM
Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
Chehneet Kaur Nov 14, 2025 2:00 PM
In practice, DIPR rates are typically 10% to 50% higher than DAVP rates
Chehneet Kaur Nov 14, 2025 1:32 PM
Farewell to the legend who found stories in every brand — from Asian Paints to Fevicol, Piyush Pandey was truly the heart of Indian advertising
e4m Desk Nov 14, 2025 10:14 AM
They’ve lifted the Cup and the country’s hopes- can India’s women cricketers now lift their brand power and match the men?
A P Sriram Nov 11, 2025 10:07 AM
Udyan Ghai, Group Head of Marketing, Apollo Tyres, shares how the Rs 579-crore Team India jersey deal strengthens brand and dealer engagement
e4m Staff Oct 6, 2025 10:40 AM
Before joining Tilt Brand Solutions, Krishnan was with Mullen Lintas for over four years. He has also worked at MullenLowe Lintas Group, Grey Group, and Star TV
e4m Staff Oct 6, 2025 10:38 AM
11Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
Abdul Khan Sep 3, 2025 1:50 PM
As Snapchat and Instagram roll out new updates, how will marketers and industry experts decode them to their advantage and spot new opportunities?
Aarti Pahwa Sep 3, 2025 12:11 PM
ITW Arc debuts as ITW Universe’s new arm, offering legal and compliance expertise to help brands navigate complex regulatory landscapes
A P Sriram Sep 3, 2025 11:44 AM
Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners
e4m Staff Sep 1, 2025 11:17 AM
The event featured discussions on skincare stigma, self-acceptance, and awareness sessions for students across the country
e4m Staff Sep 1, 2025 11:10 AM
Punt Creative, led by Harsh Shah and Rohan Naterwalla, will manage digital, social and campaign responsibilities for three of PCH’s brands – Lactocalamine, the i-range including i-pill, and Littles
e4m Staff Aug 29, 2025 3:37 PM
In conversation with IMPACT, Aamir Khan discusses ‘Sitaare Zameen Par’, turning down ₹125 cr, and why real marketing connects through emotions—not trends
e4m Staff Jul 3, 2025 12:42 PM
Rahul Menon, Marketing Head - India & SAARC, Zendesk, speaks to IMPACT Magazine about how they are helping brands streamline customer experiences and more