Industry watchers let us in on the creative trends that worked for brands this Diwali

Tanzila Shaikh Oct 27, 2022 9:03 AM

exchange4media speaks to Sabhyata's Marketing Head, Chayan Verma, and conceptualizer of the campaign Manish Sharma, Founder & Director at P Se Picture

Tanzila Shaikh Oct 24, 2022 8:59 AM

 The campaign commemorates the brand's 20-year journey in the country

exchange4media Staff May 14, 2022 12:30 PM

The actor shares his personal experiences of using the hair removal product in a delightful way

exchange4media Staff Apr 13, 2022 4:12 PM

The campaign has been created and conceptualised by The DDB Mudra Group

exchange4media Staff Apr 2, 2022 8:26 AM

At the IMA, Puri, CEO, Cipla Health, spoke on the emotional and functional connection of brands with consumers and how brands can survive in the market despite competition

exchange4media Staff Mar 15, 2022 1:39 PM

The fortnightly collection of ads this time lauds the efforts of gender-sensitive advertising

exchange4media Staff Feb 28, 2022 8:42 AM

The advertisement has been created and executed by Rubecon Communications

exchange4media Staff Jan 29, 2022 8:19 AM

This 120ft x 122ft high billboard is located near Bandra Rail Overbridge on W.E.H, Mumbai, which provides unmatched visibility, reach and performance tracking of advertising campaigns

exchange4media Staff Nov 23, 2021 5:28 PM

The campaign has been created by Ogilvy India-South

exchange4media Staff Apr 20, 2021 4:41 PM

As a part of Taboola's #RecommendHER initiative, participants joined 13,000 advertisers to achieve business objectives, from brand awareness to increasing conversions

exchange4media Staff Apr 15, 2021 1:16 PM

With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021

exchange4media Staff Jan 29, 2021 2:33 PM

In this campaign, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection

exchange4media Staff Jan 6, 2021 2:06 PM

The campaign encourages customers to give up their old mattresses and bring home a brand new mattress for a healthy start

exchange4media Staff Dec 14, 2020 12:42 PM

The campaign comprises positive viral creatives from almost 19 agencies like Ogilvy & Mather, Wunderman Thompson, Publicis, 82.5 Communications, R K Swamy BBDO, Rediffusion Y&R, and SOS Ideas

exchange4media Staff Jul 24, 2020 5:16 PM

Industry experts believe advertising is increasingly becoming a service, with brands not worrying about sales results or ROI during the lockdown period

Neeta Nair Apr 21, 2020 8:22 AM

The new Slice campaign would also be amplified across TV, digital, outdoor and social media

exchange4media Staff Feb 29, 2020 4:05 PM

The brand's 'Happy Tummy for a Happy You' campaign aims to create awareness about the importance of fibre rich diet for a healthy gut

exchange4media Staff Jan 25, 2020 8:22 AM

 In the ad, Nykaa and Laxmi challenge the beauty standards women have grown accustomed to all their lives

exchange4media Staff Jan 13, 2020 3:47 PM