More walk, less talk for brand campaigns this festive season
Industry watchers let us in on the creative trends that worked for brands this Diwali
advertising-campaign
Sabhyata Diwali ad: An ode to female leadership?
exchange4media speaks to Sabhyata's Marketing Head, Chayan Verma, and conceptualizer of the campaign Manish Sharma, Founder & Director at P Se Picture
Aashirvaad's new campaign encourages homemakers to embark on their entrepreneurial journey
The campaign commemorates the brand's 20-year journey in the country
Bombay Shaving Company partners with Shakti Kapoor for new product 'Backpro'
The actor shares his personal experiences of using the hair removal product in a delightful way
ACKO unveils quirky campaign with The Great Khali
The campaign has been created and conceptualised by The DDB Mudra Group
Emotional advertising is two times more effective than functional advertising: Shivam Puri
At the IMA, Puri, CEO, Cipla Health, spoke on the emotional and functional connection of brands with consumers and how brands can survive in the market despite competition
From Ariel's 'Share The Load' to Maaza's 'Dildaar Bana De’: Best ads of the fortnight
The fortnightly collection of ads this time lauds the efforts of gender-sensitive advertising
Nippon Paint launches campaign for new stain repellent emulsion 'Spotless Nxt'
The advertisement has been created and executed by Rubecon Communications
OOH media company Roshanspace Brandcom launches ‘Bandra Focal’ project
This 120ft x 122ft high billboard is located near Bandra Rail Overbridge on W.E.H, Mumbai, which provides unmatched visibility, reach and performance tracking of advertising campaigns
Hercules unveils ‘Boys are Back' campaign for bicycles
The campaign has been created by Ogilvy India-South
Taboola offers free advertising on its network to more than 100 women-owned businesses
As a part of Taboola's #RecommendHER initiative, participants joined 13,000 advertisers to achieve business objectives, from brand awareness to increasing conversions
First Indian Edition of YouTube Works awards launched
With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021
Forever New launches new campaign ‘Celebrate Life’
In this campaign, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection
Sleepwell new campaign wishes its consumers 'A Healthy 2021'
The campaign encourages customers to give up their old mattresses and bring home a brand new mattress for a healthy start
The #GoViralToStopTheVirus campaign reaches 61 countries around the world
The campaign comprises positive viral creatives from almost 19 agencies like Ogilvy & Mather, Wunderman Thompson, Publicis, 82.5 Communications, R K Swamy BBDO, Rediffusion Y&R, and SOS Ideas
How COVID-19 drove away product-led campaigns
Industry experts believe advertising is increasingly becoming a service, with brands not worrying about sales results or ROI during the lockdown period
Katrina Kaif says ‘Naya Slice itna thick kaise’ in a fun new TVC
The new Slice campaign would also be amplified across TV, digital, outdoor and social media
Aashirvaad Atta releases new ad on gut health for its multigrain variant
The brand's 'Happy Tummy for a Happy You' campaign aims to create awareness about the importance of fibre rich diet for a healthy gut
Nykaa and acid-attack survivor Laxmi Agarwal join hands for #WhatMakesYouBeautiful
In the ad, Nykaa and Laxmi challenge the beauty standards women have grown accustomed to all their lives