Arun Srinivas, Director and Head (India), Ads Business, Meta, talks about the need for FMCG brands to spend more on consumers' changing media habits in a digital-first world
The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why India is a huge part of its future plans
Arun Srinivas, Director & Head, Ads Business, Meta India, spoke to e4m on the role of Meta in the MadeOnReels programme, the scope for brands to work with creators and more
Purohit will spearhead the company’s relationship with brands and agencies to drive Meta’s revenue growth
He will oversee business strategy and revenue growth for India across all Meta platforms
The key insight from the Guide is that social media is a leading channel to drive brand discovery and purchase during the festive season
Srinivas, Director and Head - Global Business Group, Facebook India, discusses how brands are using FB, Instagram & Whatsapp for driving their businesses, interacting with consumers, and more
Srinivas will lead the strategy and delivery of the India Marketing Solutions charter that is focused on large advertisers and agencies
Sanjiv Reddy, the Senior Vice President, Corporate Affairs, at the cab-hailing company has also tendered his resignation
Ola has also unveiled a digital film that highlights how driver-partners are real-life heroes in spite of the trials they may face in their everyday lives