Arun Srinivas, Director and Head (India), Ads Business, Meta, talks about the need for FMCG brands to spend more on consumers' changing media habits in a digital-first world

Sohini Ganguly Jun 13, 2024 9:02 AM

The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why India is a huge part of its future plans

Shantanu David Dec 13, 2023 8:42 AM

Arun Srinivas, Director & Head, Ads Business, Meta India, spoke to e4m on the role of Meta in the MadeOnReels programme, the scope for brands to work with creators and more

Kanchan Srivastava May 11, 2023 8:22 AM

Purohit will spearhead the company’s relationship with brands and agencies to drive Meta’s revenue growth

exchange4media Staff Jan 9, 2023 12:59 PM

He will oversee business strategy and revenue growth for India across all Meta platforms

exchange4media Staff Oct 6, 2022 8:11 AM

The key insight from the Guide is that social media is a leading channel to drive brand discovery and purchase during the festive season

exchange4media Staff Oct 12, 2021 12:17 PM

Srinivas, Director and Head - Global Business Group, Facebook India, discusses how brands are using FB, Instagram & Whatsapp for driving their businesses, interacting with consumers, and more

Tasmayee Laha Roy Jul 21, 2021 9:00 AM

Srinivas will lead the strategy and delivery of the India Marketing Solutions charter that is focused on large advertisers and agencies

exchange4media Staff Sep 14, 2020 12:04 PM

Sanjiv Reddy, the Senior Vice President, Corporate Affairs, at the cab-hailing company has also tendered his resignation

exchange4media Staff Jul 11, 2020 12:09 PM

Ola has also unveiled a digital film that highlights how driver-partners are real-life heroes in spite of the trials they may face in their everyday lives

exchange4media Staff Jan 18, 2020 8:07 AM