Spotify Q2 revenue increases 23% due to strong advertising growth
Total MAUs grew 19% to 433 million
audio-ott
Affluent, younger & female audiences more engaged with OTT audio: Kantar-VTION report
Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium
Marketers flock to audio OTT as commute resumes post lockdown
The biggest incentive for marketers to be on these platforms is growing access and reach. In October, 30 million adults tuned into audio OTT against 23.3 million users in September
30 million adults tuned into audio OTT in October 2020: Kantar -VTION report
Affluent, younger and mature audiences are more engaged with OTT audio platforms
Sonic branding to be critical in the world of Voice & Audio in times to come
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create sonance that triggers brand association
20.7 million tuned into audio OTT in August 2020: Kantar -VTION report
According to the report, affluent, younger and mature audiences are more engaged with OTT Audio platforms
Audio OTT platforms see ‘silver lining’ despite ad revenue dwindling during the lockdown
The music streaming industry is upbeat that the surge in consumption and positive changes in consumer behaviour will sustain long after the lockdown is over