Dentsu combines spirit of Diwali muhurat trading with AR for SAMCO Securities
The integrated campaign features AR filters and social media amplification
augmented-reality
How AR & VR are driving marketing for the auto industry
Industry players say it is time to embrace metaverse and other tech tools as one can communicate with the audience in a way that is truly engaging
Star Sports, Quidich Innovation Labs take AR to new heights in IPL 2022 final
During the innings break, viewers were presented with an augmented reality show featuring a majestic eagle that swooped into the stadium and took everyone by surprise
Is AR/VR enabling brands to improve audience awareness?
Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts
4 tech industry predictions for 2022
Guest Column: Adam Singolda, Founder & CEO, Taboola, predicts that all businesses that reach people at scale will eventually start to show ads as an additional revenue stream
'AR will help brands connect with consumers' expectations in more personalized ways'
Guest Column: Durgesh Kaushik, Director of India & South Asia Market Development at Snapchat, outlines the growth of Augmented Reality and its impact on businesses
Lenskart unveils 'Nazar ghati durghatna ghati' campaign
The campaign takes eccentric routes and uses laughable yet sharp-witted cases to showcase its new feature of Virtual Augmented Reality
Accessibility is at the heart of OnePlus Nord: Susie Liu
Liu, Head of Strategy, OnePlus Nord, shares insights behind the launch campaign, the importance of augmented reality for OnePlus, upcoming upgrades, and more
Brands need to build AR capability before it reaches critical mass: David Kaganovsky
While speaking at the e4m eTechManch conference, Kaganovsky, the Global CTO at Wakemaker, reiterated that investing in AR at the right time will help brands reap its benefits when it goes mainstream
Interacting with products that have AR leads to 94% higher conversion rate: Dante DiCicco
At the Pitch CMO 2021 Summit, DiCicco, the Sr. Manager, International Expansion at Snap Inc., made a strong case for brands to have a 'camera strategy'
Snap announces new features, updates & AR experiences at partner summit
It was announced that the Snapchat DAU grew 100% YoY in India in the last five quarters
upGrad partners with EyeWay Vision to create one-of-a-kind AR learning experience
The market for virtual and augmented reality is forecast to reach more than $67 billion globally by 2024, according to AR/VR analyst firm Digi-Capital
Snapchat crosses 60 mn user base in India
Globally, Snapchat had 265 million daily active users in December 2020 quarter with over 5 billion ‘snaps’ being created daily
Nestlé Milkybar launches new campaign using personalised augmented reality technology
Conceptualized by Wunderman Thompson, this campaign encourages children to learn good values and habits through playful fun
5G & its infinite possibilities
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, elaborates why 5G is the future
TikTok alternative app Changa launches new AR filters
The functionalities have been conceptualized and tailored to meet the requirements and desires of India’s pool of young video creators
How COVID-19 has put tech revolution on the fast track in India
Guest Column: Niraj Ruparel, Head of Mobile and Emerging Tech at GroupM India, shares more on the tech trends of 2021
e4m & Snapchat webinar: Experts lay focus on the future of cameras in marketing
Experts including Dante DiCicco, Ganish Bahl, Neel Pandya and Prasanna Raman discussed the growing relevance of camera in brand building
Why So Serious?
A weekly fun feature by The Digital Fellow on special days of the month
Nestlé India introduces Milkybar Promise Packs
The new campaign encourages children to develop six promises -- sharing, helping, learning, playing, planting more trees and recycling.