aware
Through a 40-second video created by Ogilvy, the brand urges women to self-check every month
exchange4media Staff Nov 27, 2022 10:00 AM
Emily Yri, Senior Marketing Director, APAC at PubMatic, writes on how Auction Packages pull together programmatic open marketplace inventory into one Deal ID for easy activation
exchange4media Staff Oct 12, 2022 8:49 AM
As per latest reports, Twitter has asked a Delaware court to schedule a four-day trial in mid-September
exchange4media Staff Jul 13, 2022 8:25 AM
The campaign ‘Air pollution ka alarm” has been launched as a part of GAIL’s Hawa Badlo initiative
exchange4media Staff Jun 22, 2022 10:31 AM
The poster and social media campaign, using music notations, urges musicians to seek help from a mental health counsellor if they are facing mental health issues
exchange4media Staff Jun 21, 2022 10:57 AM
Created by Mirum, the campaign #RacingHeartsSince1909 is an attempt to bring forth the love for driving combined with the heritage of the brand
exchange4media Staff Jun 18, 2022 8:05 AM
Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan for leaving a lasting impression on the target audience
Rishi Kajaria Feb 4, 2022 8:29 AM
Through its #NoConditionsApply campaign, the brand draws attention towards misleading advertising by various hair care brands
exchange4media Staff Dec 4, 2021 8:34 AM
With the #SannsLeneDo campaign, the channel aims to draw attention towards the practice of stubble burning and the consequent rise of air pollution in the region
exchange4media Staff Nov 22, 2021 5:19 PM
Through this initiative, the bank aims to increase awareness on the importance of keeping one's mouth shut to ensure the prevention of frauds
exchange4media Staff Nov 15, 2021 4:13 PM
The ‘Safe Stree’ and 'My Kanoon' campaigns will spread awareness about the safety features available on the platform as well as will inform people about their legal rights & protections
exchange4media Staff Nov 10, 2021 2:46 PM
According to a survey done by HelpAge, 36% of elders at home 'were just waiting for the phone to ring’. This campaign aims to give them a ray of hope and support them
exchange4media Staff Nov 7, 2021 6:00 PM
20,900+ participants clocked a total of 2,05,283 km and raised INR 87,82,097 for supporting Covid-hit children
exchange4media Staff Nov 1, 2021 3:26 PM
The campaign includes a contest under the hashtags #MyHeartMySecret and #DilKaMaamlaHai where users can share secrets or habits that have helped them stay healthy and ‘young at heart’
exchange4media Staff Sep 29, 2021 1:35 PM
Conceptualized and produced in collaboration with Jugaad Motion Pictures, the film offers glimpses of relationships, navigating consent in a different way where they are both heard
exchange4media Staff Sep 11, 2021 8:25 AM
This annual campaign aims to offer a wide range of trendsetting, innovative and result-oriented style to customers, offering them show-stopping magic moments
exchange4media Staff Sep 6, 2021 12:45 PM
With this campaign, the brand is unveiling its new brand proposition 'Be WOW, Naturally!'
exchange4media Staff Sep 6, 2021 12:29 PM
Rhea Patel, CEO and Founder of CLIQ, shares insights on emerging media and holistic marketing strategies, influencer marketing, and more
exchange4media Staff Sep 3, 2021 8:49 AM
Guest Column: Neha Chauhan, Brand Strategy Partner, Arc. Worldwide, shares some great examples on how brands across categories have outrun the price war
Neha Chauhan Aug 31, 2021 8:30 AM
Partners on board for taking the public interest message across include Beanstalk Asia, Bright Publicities, TV9 (Marathi) and Red FM
exchange4media Staff Jul 28, 2021 6:54 PM
Conceptualized by Logicserve Digital, the campaign communicates that proper financial planning can enable individuals to deal with life's uncertainties
exchange4media Staff Jul 27, 2021 4:40 PM
Conceptualized by FCB India, the TVC is being leveraged across all platforms, including digital, TV and OOH
exchange4media Staff Jul 24, 2021 8:10 AM
From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts
Mansi Sharma Jul 8, 2021 8:47 AM
Kabaddi Adda CEO Arvind Sivdas shared that 'Mann Ki Jeet' campaign aims to educate kabaddi players on mental health and encourages them to spread the message in the community
Mansi Sharma Jul 5, 2021 9:05 AM
The 7-video series campaign is available on all digital-led platforms
exchange4media Staff Jun 29, 2021 3:53 PM
In this initiative, Clovia will make insurance reach out to consumers through its platform while Alliance Insurance will help facilitate the insurance policy
exchange4media Staff Jun 25, 2021 6:34 PM
The campaign advocates providing immediate assistance or emergency care to a person injured in a road crash
exchange4media Staff May 30, 2021 4:00 PM
The radio station urges people to get themselves vaccinated on priority
exchange4media Staff May 29, 2021 9:09 AM
Featuring cricketer Suresh Raina and Bollywood’s music composer Shekhar Ravjiani, the campaign will be led by RJ Raunac from Delhi
exchange4media Staff May 19, 2021 12:27 PM
The summit will be held virtually on Friday, May 28, from 2:00 pm
exchange4media Staff May 19, 2021 8:16 AM
This fundraiser initiative to help villagers combat the Coronavirus will be done via an Instagram live, where 100% of the funds raised will go to the Isha Foundation
exchange4media Staff May 18, 2021 12:52 PM
The #NexonEVChargingStories campaign, featuring a series of short videos, presents real-world use cases that demonstrate the ease of using a home and a public charging point
exchange4media Staff May 15, 2021 7:37 AM
Through this awareness campaign, the company aims to educate its customers and public at large on how to stay protected from financial fraud risks
exchange4media Staff May 8, 2021 6:00 PM
The series features icons from sports such as football, cricket, tennis and shooting, who share their stories of dealing with anxiety and depression
exchange4media Staff May 8, 2021 7:50 AM
The awareness drive will kick start on Mother’s Day, May 9th, and culminate on May 23
exchange4media Staff May 8, 2021 7:48 AM
Through a short factual video, the company sheds light on how disposable razors contribute to 80% of marine waste & its production resulting in tons of CO2 emissions contribute to air pollution
exchange4media Staff Apr 22, 2021 6:12 PM
Conceptualised by 82.5 Communications, the campaign raises awareness on the difference between the original Bisleri and counterfeit alternatives in the market
exchange4media Staff Apr 17, 2021 8:23 AM
In collaboration with comedians Zakir Khan and Atul Khatri, the #TakeItLite awareness campaign features humorous acts on everyday moments that trigger stress on non-issue situations
exchange4media Staff Apr 10, 2021 8:02 AM
The campaign stays away from narrowcasting the story into a product or a company-led proposition and aligns it with a larger, universal emotion, that of self-belief
exchange4media Staff Apr 6, 2021 4:46 PM
The brand has teamed up with Isobar India and with the Women’s Cancer Initiative for the awareness campaign #Strapsthatremind
exchange4media Staff Apr 6, 2021 1:42 PM
The campaign went live as a witty film this week across social media platforms
exchange4media Staff Apr 5, 2021 4:56 PM
The campaign seeks to inspire India’s citizens to come together and pledge their support for the cause
exchange4media Staff Apr 5, 2021 3:48 PM
This creative social experiment has been conceptualized with Schbang, the creative & technology company
exchange4media Staff Apr 1, 2021 3:53 PM
The campaign aims to bust a myth that having an HD TV by itself provides the complete HD viewing experience with a touch of humor
exchange4media Staff Mar 30, 2021 2:39 PM
The campaign, in association with Atul Khatri, has been devised to educate people about common sleep disorders such as sleep apnea whilst empowering them to take action to improve their sleep
exchange4media Staff Mar 22, 2021 4:46 PM
The solution includes ad format innovation in placements of high impact, adjacency and control, and exclusive real-time readership data, previously only available to editorial teams
exchange4media Staff Mar 16, 2021 12:21 PM
The AR driven campaign will include the avatar of Mahatma Gandhi coming to life through digital platforms to deliver a reminder on critical acts of safety precautions to adhere to Covid-19
exchange4media Staff Mar 15, 2021 4:36 PM
