Guest column: Krishna Iyer, Director - Marketing, MullenLowe Lintas Group writes about Ram temple inauguration as an opportunity for brands to tap into India's spiritual soft power on a global stage

Krishna Iyer Feb 8, 2024 1:21 PM

PVR INOX broadcasted the significant ceremony live with AAJ TAK across 160+ cinemas across 70+ cities of India

e4m Staff Jan 23, 2024 1:07 PM

The veteran actor has also bought a land parcel in the project named The Sarayu

e4m Staff Jan 23, 2024 9:44 AM

The app was launched in Ayodhya on the occasion of consecration of Ram Temple on Monday

e4m Staff Jan 22, 2024 3:58 PM

ZEEL MD Punit Goenka was present at the Ram Mandir consecration ceremony at Ayodhya

e4m Staff Jan 22, 2024 1:23 PM

The FMCG brand has crafted initiatives such as bhogs, jalebi samplings and pakoda platters to engage Ayodhya Ram Mandir consecration visitors

e4m Staff Jan 18, 2024 2:36 PM

The comprehensive campaign comprises a series of offerings such as its flagship dhoop for a six-month duration at the temple, installation of a unique 'Khushboo Path' among others

e4m Staff Jan 18, 2024 1:48 PM

From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans spread across print, TV, digital and outdoor for the event

Kanchan Srivastava Jan 18, 2024 8:37 AM

As a part of the campaign, the brand will be placing multiple wall wraps on key routes connecting the Ayodhya highway

e4m Staff Jan 17, 2024 1:33 PM

The song was launched at an event attended by senior leaders of various political parties of the country and state, religious gurus

e4m Staff Jan 15, 2024 11:45 AM

The festival on 17th & 18th March, 2023, will have speakers and artists from different genres

exchange4media Staff Mar 15, 2023 2:10 PM

Independence Day event records 4.6 billion viewing minutes

exchange4media Staff Aug 27, 2020 7:06 PM

The programming includes mythology based shows, debates, shows on the history of Ayodhya, stories around important places and temples in the city

exchange4media Staff Aug 4, 2020 4:28 PM