Guest column: Krishna Iyer, Director - Marketing, MullenLowe Lintas Group writes about Ram temple inauguration as an opportunity for brands to tap into India's spiritual soft power on a global stage
PVR INOX broadcasted the significant ceremony live with AAJ TAK across 160+ cinemas across 70+ cities of India
The veteran actor has also bought a land parcel in the project named The Sarayu
The app was launched in Ayodhya on the occasion of consecration of Ram Temple on Monday
ZEEL MD Punit Goenka was present at the Ram Mandir consecration ceremony at Ayodhya
The FMCG brand has crafted initiatives such as bhogs, jalebi samplings and pakoda platters to engage Ayodhya Ram Mandir consecration visitors
The comprehensive campaign comprises a series of offerings such as its flagship dhoop for a six-month duration at the temple, installation of a unique 'Khushboo Path' among others
From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans spread across print, TV, digital and outdoor for the event
As a part of the campaign, the brand will be placing multiple wall wraps on key routes connecting the Ayodhya highway
The song was launched at an event attended by senior leaders of various political parties of the country and state, religious gurus
The festival on 17th & 18th March, 2023, will have speakers and artists from different genres
Independence Day event records 4.6 billion viewing minutes
The programming includes mythology based shows, debates, shows on the history of Ayodhya, stories around important places and temples in the city