Kalki Koechlin asks all to right their wrongs in oral care campaign for Maharishi Ayurveda Kalki will be seen donning the hat of a standup comic for the first time in a series of three video commercials that will be launched digitally e4m Staff Aug 28, 2024 6:39 PM
Best ads of the fortnight: BJP trains guns on I.N.D.I.A, Jindal pays tribute to steel Our pick of the most creative commercials between March 16 and 31 e4m Desk Apr 6, 2024 7:37 AM
The Great Khali deep fakes take over Upakarma Ayurveda's new ad The campaign intends to make a point about Upakarma Ayurveda's dedication to quality and authenticity e4m Staff Mar 20, 2024 12:58 PM
Kapiva Ayurveda ropes in Tiger Shroff Tiger Shroff to promote Kapiva Ayurveda’s shilajit-led ayurvedic solutions for men e4m Staff Dec 15, 2023 4:48 PM
Emami forays into juice category Acquires strategic stake in Axiom Ayurveda e4m Staff Sep 28, 2023 5:50 PM
‘Young buyers of tier II, III markets have become very aspirational’ As part of e4m D2C Revolution series, Param Bhargava, Founder of T.A.C - The Ayurveda Company, spoke about a sustainable approach towards building the business, leveraging TV and much more Sohini Ganguly Sep 19, 2023 8:21 AM
Kapiva elevates Shantanu and Anuj Sharma as Co-Founders Shantanu was earlier the COO and Sharma the CRO e4m Desk Aug 31, 2023 6:11 PM
Mankind Pharma acquires majority stake in Upakarma Ayurveda The investment will help Upakarma Ayurveda to strive to penetrate the market leveraging the strong distribution network of Mankind Pharma e4m Desk Nov 28, 2022 8:11 PM
Grapes wins digital AOR mandate of Maharishi Ayurveda The account was won following a multi-agency pitch e4m Desk Sep 12, 2022 2:46 PM
Sonu Sood features in Krishna’s Herbal and Ayurveda’s first TVC In the commercial, Sonu Sood emphasizes how fitness has been an essential part of his life throughout e4m Desk Mar 9, 2022 7:06 PM
Malaika Arora roped in as brand ambassador & investor for ayurvedic brand Kapiva The actor will also be a wellness mentor at the Kapiva Academy of Ayurveda e4m Desk Oct 26, 2021 3:39 PM
Vedix unveils digital campaign featuring actor Kunal Kapoor The campaign has been lanched for Vedix's hair care range e4m Desk Sep 20, 2021 2:24 PM
Sonu Sood roped in as brand ambassador of Krishna's Herbal & Ayurveda A part of the sales proceeds of the brand will go to Sood Charity Foundation e4m Desk Jun 23, 2021 12:41 PM
Vedix celebrates the bond between mothers & children with #champitalkswithvedix campaign The campaign currently running on Instagram has already received over 100 Instagram stories across the country e4m Desk May 9, 2021 6:00 PM
Jiva Ayurveda sets out to revolutionize the health sector The health brand has conceptualized a new brand proposition and is using AI & ML strategies to heighten consumer engagement e4m Desk Mar 30, 2021 3:10 PM
Maharishi Ayurveda ropes in Milind Soman as brand ambassador Soman will be representing the company's product Maharishi Amrit Kalash e4m Desk Jan 6, 2021 11:56 AM
Open Strategy and Design wins brand strategy & design mandate for JIVA Ayurveda The agency will support JIVA Ayurveda and its sub-brands in rebranding to suit their ethos and outlook e4m Desk Dec 15, 2020 10:40 AM
Lotus Herbals acquires beauty brand SoulTree The move enables SoulTree Lotus to enter the premium wellness space e4m Desk Sep 16, 2020 11:32 AM
#BeAyurvedaProtected says Chandrika in latest campaign The TVC focuses on the germ protection properties of the Chandrika Ayurvedic Soap e4m Desk Jul 25, 2020 2:00 PM
Liqvd Asia wins integrated creative duties of Jiva Ayurveda The creative scope of work for the agency will be to create a buzz around the Ayurvedic brand’s myriad products and services e4m Desk May 19, 2020 6:57 PM
Birla Ayurveda launches new line of personal care products The products are available across Birla centres as well as their website, and will soon be launched on popular e-commerce sites e4m Desk Jan 7, 2020 4:57 PM