Measurable outcomes, brand recognition, mass awareness, and user trust at a mass level are other big attractions for brands to get associated with TATA IPL on TV
The launch of the campaign is timed to celebrate the 10th-anniversary milestone of the actor's association with Swiss watchmaker as global brand ambassador
Cricket Live has emerged as the highest-rated impact show versus GECs with its mix of ‘cricketainment’ programming across regional channels, making it a winning proposition for brands
Lintas Live will develop PR communication strategy for ABD and its brand portfolio, which will include PR content creation and corporate reputation building, and more
With the uproar against Sadak 2 trailer, experts say that brands may hesitate to connect themselves with controversies, especially in the pandemic where positive ROI matters for every penny spent