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Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5
e4m Staff May 31, 2026 3:53 PM
She most recently held the role of Global Head of Digital at Marico Limited
e4m Staff Apr 20, 2026 10:07 AM
Transitioning from his role as Chief Growth Officer, Awanish will now lead the group’s operational strategy and will be instrumental in mapping the next phase of the group’s evolution
e4m Desk Mar 17, 2026 11:54 AM
The towering weighing scale balanced heaps of old newspapers, clothes and utensils against shopping vouchers — dramatizing a simple, high-impact message: ‘Purana Becho Mehenga, Naya Khareedo Sasta’
e4m Staff Mar 9, 2026 11:25 AM
In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.
e4m Staff Nov 20, 2025 1:58 PM
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
e4m Staff Nov 20, 2025 1:48 PM
The conclave, titled ‘Change Makers,’ began earlier in the day with tributes to the Wayanad landslide victims
e4m Staff Aug 31, 2024 8:01 PM
Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to share his insights on media and culture in the age of AI
e4m Staff Aug 14, 2024 8:57 AM
Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts
Sohini Ganguly Jul 2, 2024 8:56 AM
At exchange4media Golden Mikes - Radio & Audio Conference 2024, industry experts discussed ‘The Power of Sound: Leveraging Audio to Build and Strengthen Brands’
e4m Staff Jun 27, 2024 5:35 PM
Dr Annurag Batra joins over 900 others from 60 countries representing the biggest global names in TV and media
e4m Staff Jun 18, 2024 8:01 AM
With the marketing role facing intense scrutiny in the recent times due to digital growth, we ask experts if it's time to bid farewell to the traditional CMO
Sohini Ganguly Apr 8, 2024 8:57 AM
The channel won 21 gold, 21 silver and 6 bronze metals and 2 special jury mentions for their outstanding work
e4m Staff Mar 31, 2024 12:20 AM
The channel won 11 golds, 20 silver and 12 bronze metals across categories
e4m Staff Mar 31, 2024 12:20 AM
The Group bagged 59 golds, 28 silver and 21 bronze metals across categories
e4m Staff Mar 31, 2024 12:19 AM
Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more
Shantanu David Feb 23, 2024 8:53 AM
In the 2024 edition, 15 Changemakers are being recognised for leaving an indelible mark on the society
e4m Staff Jan 22, 2024 10:31 AM
The 5th edition of exchange4media’s ‘Top 100 Influential Game Changers 2023’ list was announced on December 19, 2023
e4m Staff Dec 20, 2023 10:35 AM
exchange4media and Double Verify organized a roundtable to discuss the impact of media quality in the world of advertising and marketing
exchange4media Staff Sep 12, 2023 9:03 AM
The theme of the upcoming edition is ‘Inclusive Marketing: Winning Customers with Diversity, Equity, And Inclusion’
exchange4media Staff Jul 14, 2023 8:04 AM
Created by student Krishang Khandelwal, Champions4Change is a platform that has helped organise and host various fundraising events
exchange4media Staff Jul 3, 2023 7:56 PM
The campaign features two quirky digital films that capture the joy of shopping at the exchange festival
exchange4media Staff Jun 22, 2023 4:53 PM
Desai, Chief Creative Officer, Dentsu Creative West and Dentsu Creative Experience India, Dentsu Creative, talks about his experience as a jury member of the Radio & Audio Lions
Simran Sabherwal Jun 22, 2023 12:28 PM
At the IPRCCC conference, panellists deliberated on the increasing relevance of sustainability practices in corporate governance that impact the environment
exchange4media Staff May 8, 2023 12:14 PM
The General Manager and Sales Lead of Samsung Ads India shared different growth aspects of CTV in India, at exchange4media’s Connected TV Conference 2023
exchange4media Staff May 1, 2023 8:23 AM
The ‘Jaago Re’ campaign was aimed at raising awareness about protecting the environment and making the planet a better place for future generations
NATIVE CONTENT Apr 27, 2023 9:03 AM
The group has issued 885,300 shares with an additional overallotment option and associated offering 403,400 shares, and a secondary public offering of 1,804,200 shares, at a price of ¥1,000 per share
exchange4media Staff Mar 30, 2023 10:13 AM






















