The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory
In a video, McDonald's West and South MD Saurabh Kalra and CMO Arvind R P along with others said that the company uses authentic ingredients and wants to bust the 'fake cheese' myth
Following FDA’s concerns about cheese being used by the fast-food chain, Westlife Foodworld, the firm that holds the McDonald's franchise, has said the brand uses only ‘authentic ingredients’
This post has been used to create misinformation and spread unnecessary fear among consumers, said Amul
The partnership is intended to enhance the brand’s visibility and awareness, especially in tier 1 and 2 towns, the company said
The campaign features celebrity chef Ajay Chopra
The new campaign aims to raise awareness about the role of Britannia Cheese as part of children’s nutrition
The agency will chart the strategic roadmap for the brand, providing the creative impetus to build a formidable digital presence
The agency will also be responsible for new product launches, brand strategy and amplification customised for the Indian market
Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more
The 12-part YouTube series was conceptualised to leverage the dramatic rise in in-home cooking since the outbreak of the pandemic
The agency has helped brands raise awareness about social distancing and express solidarity with the consumers during the global crisis