CNN International Commercial adds senior appointments in Asia Pacific
Karen Lay and Sally Young join company. Kimmy Ho elevated
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Adani Group gains 99.5% shares of NDTV promoter firm RRPR Holding
With the transfer of shares, Adani Group will now have 29.18% stake in the network
We know and understand our audience better than anyone else: Eliot Connor, CNNIC
Connor, Sales Director for South & SE Asia and Digital Director for Asia Pacific, CNNIC, talks about the relationship the brand has built with Indian audiences as well as advertisers over the years
ICC media rights tender for India has seen a good response: Anurag Dahiya
The ICC Chief Commercial Officer says that the successful IPL media rights auction will not have an adverse impact on the ICC’s media rights bidding process
Policybazaar goes on the quirky path with Pankaj Tripathi
The campaign aims to raise awareness about the significance of term life insurance
Criteo initiates conversation on the future of open internet
For this campaign, Criteo partnered with Technology, Humans, and Taste
Business is now back to pre-Covid levels: Vishal Shah, MediaCom
Managing Partner Vishal Shah believes that budgets are pretty much back and the overall mood is upswing with everyone being extremely excited to have an action-packed 6 to 8 weeks
Here’s the only recorded ad that late Dilip Kumar ever did
It was an exception for male film stars to endorse a brand between 50s and 80s
Salman Khan headlines Relaxo's first campaign in 8 years
Khan stars as a shopkeeper in the brand's ad campaign #MazbootiBemisaal
'Brands should stop treating data with one-size-fits-all approach'
An expert panel comprising Amit Sethiya, Milind Pathak, Narayan Sundararaman, Nicholas Kontopoulos & Simeran Bhasin discussed why brand love is all about going beyond algorithms
Brands should help customers take complexity out of choice making: Nicholas Kontopoulos
At the Pitch CMO Summit, Nicholas Kontopoulos, APAC Regional Head of Marketing, Adobe DX, noted that making the customer journey simple across all touch points is the way forward
Pitch CMO Summit: How brand love can be a perfect remedy in crisis
The summit will be held virtually on Friday, May 28, from 2:00 pm
Producer-Director Kunal Shivdasani shoots with Sachin Tendulkar for Livpure ad
Founder of Virtual Reality Films, Shivdasani has shot several ads with Sachin Tendulkar over the years for various brands like Pepsi, Gatorade, Reynolds and more
GSK Consumer Healthcare launches digital & TV commercial for Otrivin Breathe Clean
In its television campaign, Otrivin creates awareness around the importance of daily nasal wash
ShareChat appoints Ajit Varghese as Chief Commercial Officer
Prior to joining ShareChat, Varghese was the Global President at Wavemaker
FMCG brand Mamaearth launches first national TV commercial
The Onion hair oil TVC conceptualized by Korra Worldwide is a 25-second film and will be followed by shorter edit of 10 seconds, highlighting the product facet
OYO appoints Anuj Tejpal as Global Chief Commercial Officer
Tejpal is one of the founding members of OYO and was previously the Global Business Development Leader
FCT on television drops by 6% in week 17: BARC-Nielsen report
As per the seventh edition of the report, the count of brands advertising on TV grew by 10% whereas advertiser count increased by 9%
Overall FCT on TV fell by 13.4% over last 4 weeks: BARC- Nielsen
As per the report, advertising volume was largely stable in week 16. It dropped merely by 1% as compared to week 15
Ramayan & Mahabharat see nearly 14x jump in advertisers count for DD
According to the fifth edition of the report on ‘Crisis Consumption on TV and Smartphones’, the daily Free Commercial Time for the shows is around 2000 seconds across both programmes on Doordarshan
Janhvi Kapoor roped in as the face of Mint ChocOn
The Bollywood star has also featured in the candy brand's TVC 'Mint nahi hint hain'
DDB Mudra Group wins integrated marketing & communication mandate of BharatBenz
The integrated marketing account will be handled by DDB Mudra, 22feet Tribal WW and OMD Mudra Max
TV was key in building Tata Ace Gold as a top brand in India: UT Ramprasad
UT Ramprasad, Head of Marketing & Brand Communication, Commercial Vehicles, Tata Motors, speaks about ‘How TV delivers the strongest ROI'
IDBI Bank appoints Suresh Khatanhar as Deputy Managing Director
Khatanhar has been with IDBI bank for 22 years and previously held the position of Executive Director heading Mid Corporate Group and Trade Finance
Nicki Sheard joins BBC as Chief Commercial Officer
In her new role, Sheard will be responsible for the commercialisation of brands such as Top Gear, Doctor Who and BBC Earth