cooking-oil

In new film, Saffola Gold urges consumers to take a “Roz Ka Healthy Step”

e4m Staff Feb 12, 2024 3:39 PM

The FMCG brand has crafted initiatives such as bhogs, jalebi samplings and pakoda platters to engage Ayodhya Ram Mandir consecration visitors

e4m Staff Jan 18, 2024 2:36 PM

The film makes the point that homemakers know what is best for the health of the family

e4m Staff Dec 12, 2023 4:22 PM

‘Dhyaan se Lijiye’ campaign tells consumers to exercise caution while buying edible oil

e4m Staff Sep 21, 2023 3:51 PM

Nutritionist Dr. Matheen Asrar stars in the ad

e4m Desk Mar 15, 2023 1:56 PM

The new campaign, introduced in 14 markets of the brand, entails two new TVCs and is spread across print, radio and digital mediums

e4m Desk Mar 16, 2021 1:31 PM

Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling

Misbaah Mansuri Feb 17, 2021 8:07 AM

The long-format copy, ostensibly for Valentines Day, addresses some misconceptions associated with heart health

e4m Desk Feb 15, 2021 11:47 AM

The campaign is conceptualized and executed by Grapes Digital

e4m Desk Jan 9, 2021 7:13 AM

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment

Misbaah Mansuri Jan 6, 2021 8:45 AM

Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste

e4m Desk Jan 4, 2021 2:07 PM

The special cookery video series showcases 15 carefully picked dishes and prepared by three celebrity chefs

e4m Desk Nov 20, 2020 6:15 PM

The brand will soon release a new TVC, conceptualised by Ogilvy, featuring Akshay Kumar

Nafisa Shaheen Feb 28, 2020 8:45 AM

The three TV films will be aired in the brand’s target markets of North & East India, with special focus on Delhi, Haryana, Uttar Pradesh, Jharkhand, and Bihar

e4m Desk Feb 8, 2020 7:28 AM